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American Media: Apple Brand's Identity in China has dropped sharply

via:CnBeta     time:2019/9/23 7:00:33     readed:67


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The reshuffle of the rankings shows that U.S. brands are facing growing challenges as the U.S. trade war with China enters its second year, the report said.

The survey, sponsored by Platinum Hui Company of the United States, surveyed 13,500 Chinese consumers and asked them about their views on more than 250 brands in 27 categories in big cities in China. Respondents assessed the brand they had used or were considering using, and rated the relevance to consumer life based on the quality of innovation, practicality and reliability.

Android ranks third among only two American brands in the top 10 this year, the report said.IntelRanking ninth, there were five brands at the time of the 2017 survey.

Jaya Milliken, senior partner of Platinum Hui in Hong Kong, saidAppleUnlike the company, Android and Intel do not need to worry about consumers switching to local competitors, which is why the two brands have been sitting high all the time.

"Some Western brands are indispensable to Chinese consumers'lives, and their relevance is almost unchanged," he said. "These brands are irreplaceable in China and are closely related to consumer life."

The report also noted that geopolitical tensions were not the only problems facing Apple in China. China is Apple's largest market after the United States. As China strives to become a leader in high-speed 5G networks, Apple's . Mobile phone, including even the one just released.11. None of them support this latest wireless network standard.

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