Huawei Consumer BusinessMobile phoneBruce Lee, Vice President of Product Line
Why is the "halo" design on the back?
Long before the launch of the new product, the Mate 30 series had a "circle" design with integrated cameras on the back.IPhoneEleven series of "Bath Baby" models together, was ridiculed "drum"Washing machine” Various versions.
The camera module has been changed from a square to a circular one. Bruce Lee said it was mainly for the sake of appearance. "The first Mate was a single circular camera, Mate7 became a square with rounded corners, Mate9 was a runway circle, and Mate10 lengthened the runway shape and stretched it horizontally. In the future, we will turn this transverse into a rectangle, and then in this generation we will turn it into a circle on the basis of continuing to carry out the four circular holes of the rectangular camera.
He said that every generation of Mate products can see the shadow of the previous generation. Huawei hopes that every generation of products will bring consumers a refreshing look, but it seems obvious that it is Huawei Mate family products.
To cater to the current demand for short video on mobile phones
Photography has become a gold-lettered signboard for Huawei's flagship mobile phones, and this year's Mate 30 series has improved its video shooting and processing capabilities more significantly.
In this regard, Bruce Lee believes that Huawei mobile phone photo function has done well enough, and the current consumer demand for video shooting is rising, the speed of uploading video is also increasing rapidly. He thinks there is more demand and room for improvement in video, so we see a significant improvement in video in the Mote 30 series.
Starting from Huawei P9's in-depth cooperation with Leica, Huawei's flagship mobile phone's photo-taking ability has been constantly improving and even today it has been ahead of other brands. Last year Mate20 Pro and the P30 Pro at the beginning of the year both ranked "slaughter list" DxOMark.
At present, the performance of Mate30 series DxOMark has not yet been announced, Bruce Lee revealed that the other side of the product is in the process of evaluation.
Huawei's mobile phone has achieved the goal of shooting the moon, but now Huawei's pursuit of video shooting is not lower than that of photography. Bruce Lee mentioned that Huawei hopes to give consumers the feeling of "wow". The Mate 30 mobile phone that was broadcast at the press conference that day used delayed photography to shoot Galaxy video was the task he assigned to the R&D team last year, so that this kind of thing may not be captured by very professional equipment, through mobile phones. One click of a fool's operation can be easily achieved.
Nearly $300 million was spent on 21 5G antennas
This year, both the Mate 30 series and the new generation of the iPhone have chosen to work on video. In fact, Huawei Mate 30 series was basically finalized 36 months ago.
"The average mobile phone development cycle is 18 months, and a chip development cycle has to be iterated forward for another 18 months, that is to say, the product you see today is about the same as what we discussed 36 months ago."
Bruce Lee also revealed that Mate 30 and Mate 30 Pro had invested as much as $150 million respectively, with about 3,000 R&D personnel.
Not surprisingly, Mate 30 comes with a 5G version. Mate 30, which supports 5G network, has 21 antennas inside the fuselage. According to Bruce Lee, Huawei Mate30 5G antenna has a very wide frequency band in order to take into account the needs of users around the world and the need for domestic users to roam overseas in the future.
This year is the first year of 5G commerce, and China has issued four 5G commercial licenses on June 6. The industry has been discussing the practicability of 5G commercial terminals at this stage, while voice doubts that the current launch of 5G mobile phones is a kind of advanced behavior.
Up to now, Huawei has launched two 5G mobile phones, Mate 20X 5G and Mate 305G, and can support SA and NSA 5G networking at the same time. It can be said that Huawei is the most advanced mobile phone manufacturer in 5G.
In this regard, Bruce Lee confidently said, "Huawei is the world's largest network provider, we are very clear about the current network affordability to what extent, should we invest in the end. We can be proud to say that Huawei is the most accurate mobile phone manufacturer in the industry.
But the Mate 30 series still retains the 4G version, which Bruce Lee says is mainly about the global market. At the same time, he admitted that although China's network construction speed is very fast in the global perspective, but some rural market remote areas 5G may still need some time.