[TechWeb] On September 18, Ruan Yu, head of Baidu Knowledge Pitch Products, shared with the media the practice and thinking of Baidu Knowledge Pitch Products.
Baidu started to build content ecology with knowledge products as its core more than ten years ago. At present, there are six products in Baidu Knowledge Pitch, namely Baidu Know, Baidu Encyclopedia, Baidu Experience, Baidu Library, Baidu Academy and Baby Know.
Nguyen Yu stressed that knowledge products are a product that needs to continue to practice internal merit.
According to Ruan Yu, at present, there are more than 7,000 authoritative organizations for Baidu's knowledge products cooperation, and nearly 10,000 cooperating scholars. The display form is rich in media. Baidu Encyclopedia understands video content more than 60W in seconds, and the average daily video playback volume is 5000w.
In the future, Baidu Star Map will map Baidu knowledge to help users build a structured knowledge system, such as the relationship between people, plant trees, animal trees and so on. Baidu Knowledge Pitch products such as Baidu Encyclopedia, Baidu Know, Baby Know, etc. will use small programs as carriers to provide full process solutions.
At the same time, Ruan Yu stressed to TechWeb that Baidu knowledge products make a lot of use of Baidu AI and other technologies, on the one hand, using Baidu's
In recent years, with the proliferation of information, high-quality content has become a scarce resource, and the demand for knowledge payment is increasing. Regarding the payment plan of Baidu knowledge products, Ruan Yu introduced to TechWeb that Baidu Library has tried to pay for knowledge since 2013, and there will be members'income. From Baidu's financial report, this income is good.
Ruan Yu said that he was very optimistic about knowledge payment and would continue to explore Baidu Library. In the future, Baidu Library will do some linkage with Baidu Encyclopedia and other pituitary content through small programs. In addition, Baidu knows and the baby knows that the product will also do some in-depth question-and-answer payment attempts.
However, Ruan Yu also stressed that on the basis of search and information flow products, Baidu will further highlight Baidu encyclopedia, Baidu know, Baidu library and other knowledge products.
In fact, on the basis of search and information flow, Baidu has been deepening its content ecology. On the one hand, Baidu, through the self-built system, forms the content ecology including the Baidu App, the search information flow, the Baijia number, the intelligent small program, the good-looking video, the love and the art, and the like; on the other hand, through the continuous investment layout, the breadth and the depth of the content ecology are expanded. Up to now, Baidu has completed the investment of the story-telling, the online cloud music, the dragonfly FM, everyone's video, the pear video and so on, as well as the control of the aspect literature, the Baidu video, and so on.