Sources also said that some of the company's departments have put pressure on search engineers to favor Amazon's "own brand" products, but foreign media reports have not clarified whether these changes ultimately contributed to the development of these products.
Inside Amazon, top executives at the company's retail business and search team, A9, have split on the move. Retail executives believe amazon should show its brand, similar to the way grocery stores promote their brand, while employees involved in the project say it is not in the best interests of amazon customers to show their products first.
In addition, Amazon's own lawyers have objected to such changes, pointing out that this may lead to further review by antitrust regulators.
A spokesman for Amazon said the company had not changed its search results to include profitability, but acknowledged that long-term profitability was one of the factors Amazon considered when evaluating new search capabilities.
"We haven't changed the criteria we use to rank search results to include profitability. When we test any new features such as search, we look at indicators, including long-term profitability, to see how these new features can affect customer experience and our business as much as any reasonable store, but we don't make decisions based on this indicator. Amazon's shopping and discovery experience is designed to help customers find the products they want, whether they are our own brand or those provided by our sales partners. " The spokesman said.
Amazon's online sales account for less than 1 percent of global sales and 4 percent of U.S. retail sales, and the company's own brands account for only 1 percent of the total sales on its website, the spokesman said.
Amazon is facing antitrust investigations by EU competition regulators and US authorities are investigating its market activity. Last week, as part of an overall antitrust investigation into major technology companies, leaders of the House of Representatives Justice Committee (House Judiciary Committee) asked Amazon to provide documents on how the company's own products affect its search algorithm and what data are available to sellers on Amazon's platform.
Amazon shares closed down 1.71 percent on Monday.