If the hardware that is updated every year isAppleThe beautiful body, then the system software, content service is Apple's interesting soul.
Game and homemade drama officially arrived, and apple ecology was completed
Accompanied by a theme: "Provide to the end of the userBeautiful"Products, users can create perfect things" short film, Cook arrived as scheduled, began the conference. First of all, we will focus on launching the Apple Arcade Game Store again. The exclusive games in the store are compatible with the whole platform of Apple and can run on the iPhone at the same time.IPadMac and Apple TV. The interface of the game store is similar to that of the App Store homepage. It has a personalized recommendation page. Every user can find his own game.
Subsequently, Colome, Capcom, ANNAPURNA and other game makers came on stage to introduce their own game Demo. Apple Arcade's exclusive game makes full use of the performance of Apple devices in terms of graphics and sound effects, bringing about relatively immersive effects. Apple Arcade will be launched on September 19, and the Family Solution will be able to enjoy games in stores for $4.99 a month.
Then came the Apple TV Plus service, which introduced a few of the first home-made dramas. From the choice of actors to the script, they were all selected by Apple and broadcast exclusively in Apple. These dramas have a good media reputation. Cook also announced on the spot that the first home-made drama will be launched on November 1, followed by a monthly new drama, which the family plans to sell for $4.99 a month, and Apple products can be purchased for free to members for a year.
Initial iPad updates to better fit the iPad OS
WIt is not surprising that Apple attaches so much importance to the iPad OS, on C as a system that was reborn in June. In order to adapt to the new features of iPad OS, the seventh generation iPad, the new entry-level iPad., has been brought in the field. The machine is upgraded to a 10.2-inch retinal display screen with nearly 105000 display pixels, while the new entry-level iPad has smart contacts that can be protected and expanded using the official keyboard fittings of a machine, iPad Pro can do most of the work. The new machine, equipped with an A10 Fusion processor and made of 100 per cent renewable aluminum for 2699 yuan, can be booked today and sold at the end of the month.
Apple Watch is more focused on health
This was followed by the launch of the new Apple Watch, which focuses on health fitness and communications. At the beginning of the show, a short film was shown, inviting some users to share the changes that Apple Watch has brought to them in terms of health and fitness, which is what Apple wants the Apple Watch to do.
In terms of health function, Apple has launched three new research directions, including hearing, female physiological period, heart and mobile research, which are all collaborated with professional organizations in the United States to obtain more professional data judgment indicators. It also launched an App that allows users to share their health data and provide sample data for Apple's research.
Then the protagonist officially appeared, Apple Watch Serise 5. With a brand new display screen, it can be permanently lit. The original watch needs to be lighted by lifting the wrist. Now it can be maintained constant brightness. New watches carry the industry's first: low-temperature polysilicon oxide displays. With energy efficient drives and good energy management, it can keep the screen bright on the basis of 18 hours a day. So it's more convenient to use watches in more scenes, such as when you can't lift your wrist or exercise.
At the same time, Apple has built in more applications for watches, such as compass and emergency SOS. On Apple Watch Serise 5, every cellular network model can make an emergency international call directly. When you encounter a crisis, this function can alert you at any time in more than 130 countries.
Apple Watch Serise 5 uses 100% recycled aluminium to build the case, while introducing a new titanium model, with original and deep-air grey colors, as well as a new white ceramic case. Hermes Co-op also launched a dark-black match, in the choice of color, material than the previous generation more.
The GPS version starts at 3199 yuan and the Wo version starts at 3999 yuan. It can be pre-ordered today and officially sold on September 20. At the same time, Serise 3 is still on sale, with a price reduction of 1499 yuan.
IPhone 11-colorful still double photo
After the experience of the iPad and Apple Watch, the protagonist's new iPhone has finally arrived.
IPhone 11 follows the design of iPhone XR's anodized alumina front and rear glass, with six colors: purple, white, black, green, yellow and red. Equipped with a 6.1-inch Liquid display, with space audio technology, the sound is more immersed when watching the video. The rear uses a dual camera, has a 12 million pixel wide angle lens, and a 12 million pixel ultra wide angle camera, can achieve a wider career when shooting, and physically has twice the optical zoom.
With the new generation of Samart HDR technology and the learning of neural network, the iPhone 11 can take multiple photos at the same time, intelligently optimize the details of the picture, and use color mapping technology to bring better color and light performance. At the same time, the night mode that Android camp has already popularized is introduced. The camera can automatically recognize the shooting environment, automatically turn on the night mode at night, and increase the exposure of photos. Wide-angle lens can be shot4KVideo and theater-level shake-proof, live broadcast a pure hand-held film, the picture looks very stable.
The front-facing camera is updated to a 12 million-pixel ultra-wide-angle lens, allowing for more characters to be taken in selfies, as well as 4K, 60 frames of video and slow motion video.
The site also officially introduced the A3 bionic chip on the new iPhone, which is officially claimed to be intelligent.cellphoneThe fastest CPU and GPU ever. Giant Network was also invited to demonstrate the large-scale hand tour "Pascal Contract", which is a third-person perspective 3D game, visual impression shock, but also fully invoked the GPU performance of A13.
When it comes to battery life, iPhone 11 takes an hour longer than iPhone XR, knowing that iPhone XR is already a pretty good presence in the iPhone camp.
The price of the iPhone 11: 64GB version 5499 yuan; 128GB version 5999 yuan; 256GB version 6799 yuan.
IPhone 11 Pro--Pro suffix for the first time
Then came the iPhone 11 Pro, which Apple emphasized was the first iPhone suffixed with Pro. Stainless steel fuselage design, with midnight green, deep air ash, silver and new gold. With 5.8-inch and 6.5-inch hyperretinal XDR displays, the brightness and contrast are improved significantly.
As the core of a Pro model, the A13 bionic chip has been introduced in this link. The chip has two characteristics, machine learning and low power consumption. Machine learning computing power is six times the original, 1 trillion calculations per second. In terms of low power consumption, A13 uses 7nm process, has 8.5 billion transistors in this chip, and has a lot of collaborative design to run only the required floating point, thus reducing power consumption. A13 also reduces power consumption when it improves performance.
Batteries have long been criticized as the focus of the iPhone. The battery life of the iPhone 11 Pro is four hours longer than that of the XS. At the same time, the official 18W fast charger has been equipped to get rid of the control of Wufu Yi An.
Camera module, with a wide-angle lens, an ultra-wide-angle lens and a long focal lens, the pixels of all three lenses are 12 million pixels. Both the ultra-wide angle and the long focus lens can provide twice the zoom distance, which adds up to 4 times the optical zoom distance of the iPhone 11 Pro, and an additional long focus lens compared with the iPhone 11. Apple also stressed that with the enhancement of optics and algorithm, the three cameras can take colors and expose photos of the same performance, while the transition between the three cameras is very natural and there is no abrupt change.
In the photography algorithm, the neural network learning synthetic photo function is introduced to increase the performance of the photo. Before pressing the shutter, several short exposure pictures have been taken, and at the time of pressing the shutter, another long exposure picture has been taken, which has been synthesized through neural network learning, bringing excellent details.
In terms of video, all three cameras can shoot 4K 60 frames of video, and more powerful, through third-party software, the three cameras can shoot at the same time, similar to multi-seat shooting, with three perspectives at a time.
The price of 11 Pro 64GB is 8699 yuan, 256GB is 9999 yuan, 512GB is 11799 yuan, and the price of 11 Pro Max 64GB is 9599 yuan, 256GB is 10899 yuan and 512GB is 12699 yuan.
Hardware upgrade as usual, software service is becoming more and more important
With the increasing pressure on hardware sales, Apple has gradually shifted its focus to services. If Apple originally attracted you to buy by its excellent hardware to experience Apple's services, then the Arcade and Apple TV Plus services focused on this time are more like users entering the Apple device ecosystem in order to experience exclusive content. This change of thinking can give Apple renewed vitality in the increasingly saturated mobile hardware market.
On the hardware side, even if you don't have the new features that brighten your eyes, the new iPhone has upgraded all the current features to the best in the industry. The fastest processor, the best screen, the experienced three-shot system, and the more perfect endurance time are enough to match the new iPhone with the suffix Pro.
For Chinese consumers, although Apple has slowed down a step on 5G, these three iPhones are still attractive enough this year, especially the return of product pricing, which may lead to more than expected sales performance.