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Want to pay for high rankings? Google paid search advertising service is accused of "blackmailing"

via:博客园     time:2019/9/5 10:30:38     readed:53


Jason, CEO of Basecamp, a web-based project management tool company

Key points:

  1. Jason, CEO of Basecamp, a web-based project management tool company
  2. Basecamp is now running a Google search ad that says:
  3. Search when the brand seeks to pick up customers looking for other companies

Tencent Technologies News, Sept. 5, according to foreign media reports, search for Basecamp, a web-based project management tool company, on Google, and you may see advertisements from one or more competitors in the search results above the company.

Jason, co-founder and CEO of Basecamp

In his tweet, Fried wrote:

This tweet includes a screenshot of an advertisement from Basecamp, which says

Fried's appeal comes as regulators are increasingly reviewing Google's dominance in certain areas, including search and advertising. According to reports, the U.S. Department of Justice is investigating Google's digital advertising and search business. Meanwhile, authorities are preparing to conduct anti-monopoly reviews of the market influence of technology giants, and more than 30 states in the United States are considering conducting their own anti-monopoly investigations. Google may face billions of dollars in fines because it will be punished by European antitrust agencies and may even be forced to spin off businesses such as YouTube.

In an interview, Fried said the company had not previously advertised on Google, but had to do so since then, because Basecamp sometimes shows fifth in the search results under the ads.

For example, when searching for Basecamp on Google, users may see advertisements for monday.com and position themselves as a replacement for Basecamp. Monday.com did not immediately respond to requests for comment.

this is known as

Fried also said that for the average consumer, it is difficult to tell whether a product list is advertising or not, because Google's

He said the company launched the ad to support small businesses with similar problems with Google. Fried also said that the company had filed trademark infringement complaints with Google about advertisements using the Basecamp name, but such advertisements continued to emerge.

A Google spokesman said in a statement that if the owner made a complaint, the company would ban the use of its trademark terms in the advertising text. The statement states that:

The e-commerce software developer, Shoverify, CEO, Tobias.

In recent weeks, other companies have also discussed issues with Google Advertising. IAC said in early August that Google's customer costs, its biggest source of traffic, had risen unexpectedly. The company said:

Booking Holdings, the parent company of Booking.com,Priceline and Kayak, has also long relied on Google to increase traffic, investing billions of dollars a year in advertising and search engine optimization. But last month, the company said it

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