The survey found that, except for Samsung, LG and Sony, there are no start-up advertisements yet, the other seven brands (Skyworth, Hisense, Millet, Haier, Changhong, Sharp, Lexus) have a widespread problem of start-up advertisements, and the length of time varies from 15 seconds to 30 seconds, most of which can not be closed.
Among them, Skyworth start-up advertisement 15 seconds, and can not be closed; Hisense 15 seconds, and can not be closed; Millet advertisement 15 seconds, the last 5 seconds can be closed; Haier 22 seconds, and can not be closed; Changhong 15 seconds, the last 5 seconds can be closed; Sharp 30 seconds, the last 10 seconds can be closed, but the prompt is not clear; Lexus 15 seconds, can not be closed.
According to the feedback from consumers on the problem of boot-up advertisement, only 10% of consumers were informed by the salesman before buying, and nearly half of the salesmen said that they found the boot-up advertisement only when they used it after buying.
According to the analysis of Jiangsu Consumer Insurance Commission, the operators'failure to inform the start-up advertisement, or to provide a key shutdown function, or to shut down independently infringes consumers' right to know, to choose and to trade fairly.
The Commission said that the next step is to require TV manufacturers to regulate their behavior, such as not forcibly implanting boot-up advertisements without the consent of consumers, and to conduct interviews with enterprises that infringe advertising rights, without excluding legal channels such as public interest litigation when necessary, to resolutely safeguard the overall interests of consumers.