iPhone renamed rumors have basically been confirmed
Also, from 2018appleAt the press conference in September, Apple's iPhone X series changed from the original iPhone X to the iPhone XR, iPhone XS, iPhone XS Max, and the name generation is basically the same generation, not For example, in 2017, iPhone X, iPhone 8, and iPhone 8 Plus have obvious differences in design and hardware specifications.
According to the latest report released by well-known Apple analyst Guo Minghao in July, Apple will launch three iPhone products in 2020, and will support 5G networks at the same time, supporting the full range of millimeter wave and Sub-6GHz.
In other words, the three standard numbers that will become the future iPhone product line, as a number 3 in the Western world, which are popular among many literary classics, codes, and art, are actually the number of products that Apple currently has on notebooks and tablets. Plus the current temporary releaseMacBookAlso has a Macbook Air, Macbook Pro, and a tablet has been released.iPadPro, iPad Air, and the iPad Mini that has been reconfigured in the near future. In the case of Pro becoming a fixed name for other product lines, the iPhone is also likely to start to be consistent in the naming of the iPad and MacBook product lines.
New naming may meanMobile phoneThe market has been down
However, in fact, at present, Apple's product line, in addition to the iPhone product, there is a category of products that have not yet been naming the Pro, Air, and the number of product lines has not reached three, and It is similar to the iPhone before, with two big and one small products. That is the Apple Watch product line. Although it sells different generations of products at the same time, it does not have a huge difference in hardware specifications and appearance.
Interestingly, from the overall trend of the global market, the more products with slower consumer demand, Apple may use the product mix of standard, Air, Pro to classify this product line.
From the notebook category, according to the latest data released by IDC, in the first quarter of 2019, traditional PCs including desktops, laptops and workstations decreased by 3.0% year-on-year, and consumer demand weakened during the quarter. Sales of US notebook computers are also falling year on year.
On the other hand, the demand for tablets in the notebook market has been declining. According to Strategy Analytics, the global tablet market in Q2 is down 7% year-on-year in 2019, including Q2 Apple iOS shipments in 2019. (Wholesale) fell 7% year-on-year to 10.7 million units, because the average selling price of Apple's iPad has risen from $410 in Q2 in 2018 to $469 in Q2 in 2019, which has a negative impact on total shipments.
Obviously, in the face of falling demand, in order to protect sales performance, price increases are also one of Apple's coping strategies. In recent years, the iPhone, which also has obvious price increases, has indirectly confirmed the fact that the current demand for mobile phones continues to fall. According to statistics, the current flagship model has been extended from 18 months to 27 months. Even foreign analyst Toni Sacconagh said that the Apple iPhone's replacement cycle has been extended to four years. In addition, although the 5G version of the iPhone may be released in 2020, the 5G mobile phone has not yet demonstrated the effectiveness of the market, and the price has become a key obstacle to the popularity of 5G mobile phones, and Apple obviously does not play the role of a price butcher.
As it turns out, the performance of the Apple iPhone is indeed no longer the style of the past. At the end of last month, Apple announced its third fiscal quarter of the 2019 fiscal year (the second quarter of the natural year), including iPhone revenue of 25.968 billion US dollars, down nearly 12% year-on-year. The most promising of the other categories is the wearable device represented by Apple Watch, which has a revenue of 5.525 billion US dollars and an ultra-iPad of 5.023 billion US dollars, up 48% year-on-year. According to this growth momentum, the Mac with a revenue of 5.82 billion US dollars is just around the corner.
From the perspective of market demand, wearable devices do have huge growth potential in the future. According to the prediction given by the Bluetooth Alliance, the annual shipment of Bluetooth smart watches will increase by 3 times by 2023, and the annual shipment of Bluetooth earphones will be Will grow by 140%. Obviously, as the AirPods with the best split Bluetooth headset experience, Apple Watch, which has obvious advantages over other brand products, will increase with the overall market demand and become an important growth area for Apple.
Pro has, will Air be far away?
In the face of the weak iPhone market, the establishment of the long-term three products, and the integration of the iPad and MacBook, which are stabilizing in the same market demand, have become a reality. What's more, there is also an endorsement of the words of the big gods and analysts.
From the current analysis, the new generation models from the original organic iPhoneXS and XS Max will probably be called iPhone 11 Pro and iPhone 11 Pro Max, and the battery capacity of the iPhone 11 Pro Max will be close to 4000 mAh. The iPhone with the largest battery capacity so far. As the iPhone XR, which is currently selling well in the market, it may be called the iPhone 11. The biggest difference is that the two models of the iPhone 11 Pro will have three main cameras on the back, adding a super wide-angle lens, iPhone. 11 will have two main cameras, and will add night shots. In addition, there is news that the iPhone 11 will not adopt the latest A13 processor released at the same time as the continuation of the iPhone XR.
In addition, if Apple uses the Pro naming method as expected, it has been rumored that the iPhone SE 2 is likely to use the Air as a definition. However, even if the Air series is thrown out, it is not attractive enough. Once the size and weight of the mobile phone continue to rise endlessly, the relatively small screen and lightweight mobile phone may become a new selling point again. The iPhone SE of the year is still used by many people and is compared to the performance of small steel guns.