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From China Telecom, what should everyone learn?

via:C114中国通信网     time:2019/8/26 17:05:41     readed:82

First, continue to pay close attention to the penetration rate of 4G users

Although 5G has been licensed, 5G is still far from being truly in the thousands of households. Continuously improving the penetration rate of 4G users is still the most realistic choice for operators. In terms of penetration rate improvement, China Telecom has been at the forefront of the industry and has maintained a large gap with the second place for a long time.

From the above two tables, we unfortunately see that although China Unicom's 4G user penetration rate is the fastest, but its foundation is relatively low, it is still the lowest in the industry after six months of development, but it has been greatly Reduced the gap with friends.

4G user penetration rate has long been the industry's highest China Telecom, maintaining a high growth rate above the higher base value, and its growth rate has exceededChina Mobile. After the development of the first half of 2019, China Telecom not only maintained the industry's first, but also opened the gap with China Mobile.

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The first half of the financial report showed that China Telecom's operating income reached 190.5 billion yuan, and communications services business revenue was 182.6 billion yuan, up 2.8% year-on-year. Among them, mobile service revenue reached 88.2 billion yuan, an increase of 5.6%. How much of this 4G user penetration rate has played a role, you can explore.

Second, cautiously improve the 4G user DOU

China Telecom’s financial report shows that itsMobile phoneThe total traffic volume on the Internet has doubled. The monthly average DOU of 4G users has reached 7.3GB, and the revenue of mobile Internet access has increased by 11.5%. China Unicom's financial report shows that the total mobile Internet traffic increased by 62%, and the average monthly data traffic of mobile users reached about 7GB. China Mobile's public data shows that its 4G customer DOU reached 7.1GB, an increase of 132.5%.

Although the data calibers found by public channels are different, we can still see the clues. China Telecom and China Mobile's 4G subscriber DOUs are 7.3GB and 7.1GB respectively. China Unicom's mobile Internet users (3G+4G) DOU is 7GB. Considering China Unicom's large number of 3G users, it is clear that its 4G user DOU is the highest in the industry.

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Because China Unicom's 4G user DOU has long been the highest in the industry, so here is only China Mobile as an example to analyze the fact that China Telecom continues to push up the 4G user DOU.

China Telecom and China Mobile's 4G subscriber DOUs increased from 5.5GB and 4.3GB at the beginning of the year to 7.3GB and 7.1GB, respectively, with changes of 1.8GB and 2.8GB respectively. Relatively speaking, China Mobile has a larger increase.

Under the pressure of continuous speed reduction and the increasingly fierce competition inside and outside the industry, the unit price of traffic is getting lower and lower. At this time, the significance of blindly expanding the user DOU may not achieve everyone's expectations. In the case of everyone rushing to push up the user's DOU, China Telecom has stepped on the brakes in terms of user DOU growth while increasing the penetration rate of 4G users. The variables in this are worth thinking about.

Third, resources are tilted towards emerging businesses

The change in the number of 4G base stations may also provide a reference dimension for everyone. China Mobile announced that the number of 4G base stations increased by 300,000 in the first half of the year to 2.71 million, which strongly supported the development of large-traffic services. China Unicom said that as of the end of June 2019, the company's total number of 4G base stations reached 1.35 million (including 4G outdoor stations and room division sources), and only 990,000 at the end of 2018.

At present, we have not yet inquired about the number of 4G base stations of China Telecom as of the end of June this year. At the end of 2018, China Telecom announced the number of 4G base stations was 1.35 million. At that time, the number of 4G base stations of China Mobile exceeded that of China Unicom and China Telecom. In particular, China Unicom, the most vulnerable of which, did increase its investment in 4G network construction in the first half of this year.

China Telecom's investment in 4G base stations is large, we can't speculate, but its emerging business revenue accounted for 55.4% of service revenue, and the service revenue growth of 5.7 percentage points, this is definitely worthy of everyone's attention.

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In the face of the overall sluggish industry, weak revenue growth and expected 5G construction pressure, how to improve the return on investment and how to improve resource efficiency is far more important than a 4W. In terms of operational flexibility, China Telecom may have a better grasp.

In the early days of 5G licensing, the macro situation and industry trends made operators more and more difficult to operate. Combing and reflect on the success or failure of the first half of the year to better face the challenges of the second half. Serious study of China Telecom's operation for a period of time, especially in the first half of the year, has certain practical significance. (Niu Chaoran is the author of C114)

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