The most common mooncake fillings are sweet lotus and salted egg yolks, while the mooncake fillings in Suzhou are ground pork.
According to the Changjiang Daily, Lu Zhongyu said that the meaty mooncakes of the meat are close enough to the consumers to taste, especially for consumers from Shanghai and surrounding areas. He said, "We recently invited a lot of old Shanghai residents to participate in a taste test and found that many people can't tell (the traditional stuffing moon cake and plant meat moon cake)."
The meat company founded by Lu Zhongyu plans to launch mooncakes with vegetable meat filling as a filling from next month to catch up with the Mid-Autumn Festival.
Zhen meat has joined the ranks of more and more domestic and foreign companies, and has entered the huge potential of the plant meat market in China.
The world's two most famous plant meat producers, Beyond Meat and Impossible Foods, are already vying for market share outside the US. Beyond Meat has invested in Tyson Foods, the world's largest meat processing company, and plans to start selling in China in the second half of this year.
Chicago-based Sustainable Bioproducts also plans to introduce its artificial protein products to China, hoping to replace the pork in the Chinese dim sum restaurant.
According to a study by United Market Research, the global meat substitute market is expected to reach $7.5 billion by 2025, a significant increase from $4.2 billion in 2017. There are many different types of meat substitutes, which use different raw materials such as tofu, Indian soybean meal, organized vegetable protein, vegetarian meat, succulent meat and other plant-based ingredients.
According to the "Securities Daily" report, Lu Zhongyu said, "The vegetable protein meat is healthier, more nutritious and more environmentally friendly. It is becoming a new trend food among many young consumers. China needs more innovative products in this field. enterprise."
Another advantage of China is that meat substitutes are not a new concept. China has hundreds of years of vegetarian cooking using tofu instead of pork and other poultry in some dishes.
In providing plant-based meat substitutes, the challenges faced by Chinese companies are related to the taste and taste of the product.
According to the "Changjiang Daily" report, Li Jian, head of the research team of the meat company from Beijing Technology and Business University, pointed out that Chinese plant meat lags behind the large meat producers in the United States in terms of taste, color and flavor. He said that existing Chinese products require chefs for seasoning and additional processing before they go to the table.
He said that minced meat is easier to replicate than conventional diced meat. He added that the next major obstacle would be to create alternatives to ribs and pork belly.
Established in 2017, Jane focuses on the development of artificial pea protein meat, so it is different from the producer of soy products to replace meat.
The start-up company is headquartered in Hangzhou, Zhejiang, and it is the latest company founded by Lu Zhongyi. In 2016, he participated in the entrepreneurial reality show "Partnership Chinese" and he became famous. This debut helped Lu Zhongkai and two students to invest in the startups of their startups. Abdominal hernia is one of the earliest brands in China to make protein bars.
Born in 1991, Lu Zhongyu talked about his experience of being "15 pounds". “15 lbs in the freshman” means that freshmen may gain 15 pounds (6.8 kg) because of overeating and lack of exercise.
Lv Zhongyu admitted in the program, "I have weighed 20 kilograms in a semester and feel very inferior." He said that when he started weight training, the situation turned a corner, which later inspired him to start a business. Lv Zhongyi sold his first company last year.
In China, more and more people are pursuing better eating habits. For his new startup, Lu Zhongyi is still keen to promote healthy eating.
Although pork is still the favorite meat of the Chinese, market research firm Euromonitor showed that pork consumption peaked in 2014 and fell by nearly 5% last year. According to a recent report by the US group, “light food” – low-calorie, low-fat, high-fiber prefabricated food – is becoming more popular among users.
"The natural advantage of plant protein is that it does not contain cholesterol." Lu Zhongyu told the Changjiang Daily. He also said that plant meat is particularly suitable for many people with cholesterol-related health problems.