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Small program annual report: Alipay small program 7 day retention rate of 56.7%, micro letter 2 times.

via:博客园     time:2019/8/22 16:33:25     readed:119

Station Master's House (ChinaZ.com) August 22:According to the "Mini Programs 2019 Industry growth Research report" released by Quick Application, Mini Programs has entered the late stage of rapid development, and the three Mini Programs platforms of BAT have completed the user accumulation in the early stage.

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Mini Programs maintains a high-speed development trend and gradually develops smoothly in 2019. As of August 2019, the total number of WeChat Mini Programs had reached 2.36 million, nearly doubling from the 1.2 million reported in November 2018. Although Alipay, Baidu Mini Programs in the total and WeChat is far from the difference, but in the monthly active users on the rapid progress. According to the report, Alipay Mini Programs, due to its strong business service support capacity, retained as much as 56.70% in seven days, more than twice as much as WeChat. WeChat Mini Program in the small program desktop led, the seven-day retention rate is also significantly higher than the Q4 stage, has now reached 23.98%.

According to official data released by Alipay, as of March 2019, Alipay's small program activity has exceeded 230 million and the total number of users has exceeded 640 million.

It is expected that the number of daily active users of WeChat Mini Program will reach 350 million in 2019, and the number of daily active users of Alipay Mini Programs will also break through the 300 million mark. Baidu Intelligent Mini Programs relies on

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