In the past one or two years, Huawei's mobile phone sales have soared, and it has entered the “top club” that competes with Apple and Samsung, further reducing the market space of Xiaomi and OV.
Author: Liu Zong, animal husbandry, Wang official pay
Xiaomi, OPPO, and vivo have joined together. On August 19th, Xiaomi, OPPO and vivo announced the official establishment of the mutual communication alliance, achieving cross-brand one-key mutual transmission and opening public beta in the near future.
It is a bit surprising that the three have joined forces. But what exactly is this mutual alliance? What is the intention behind the joint efforts of Xiaomi, OPPO and vivo? Xiaomi, OPPO, and vivo jointly established a mutual alliance
The three vendors announced that the interworking function after the call is fast, fast, low-power, and does not require traffic and third-party applications. How does the one-key mutual transmission function work? According to Titanium Media (WeChat ID: taimeiti), users need to share the file to the other two manufacturers mobile phone users, just open the inter-transfer function in the drop-down menu, or open the WiFi and Bluetooth switch at the same time, then click to share in the photo editing bar. If the other party also enables the mutual transfer function, the user's avatar will be displayed on the mobile phone. After clicking Send, the recipient will be sure to receive it.
The so-called file transfer is not complicated, that is, the files on the mobile phone, such as video, music, pictures, etc., are transmitted to another device.
The two devices can be the same system, such as file transfer between iOS phones, or across different systems, such as Android phones and iOS phones, and between phones and computers.
Apple users can use AirDrop (air delivery) to complete the transfer very quickly. In addition, AirDrop can achieve one-click transmission of multiple products such as iPhone, iPad, iPod, MacBook and so on.
Convenient and fast, this is why many people cannot do without the apple ecology. It is understood that this millet, OPPO, vivo will use the name of the transmission standard called "Mobile Peer-to-Peer Fast Transfer Protocol". This protocol is based on WiFi P2P transmission and Bluetooth BLE broadcast to achieve search and transmission. Fast transfer of local files across platforms, stable, high speed and no traffic, giving users a better file transfer experience.
Currently, the alliance members include Xiaomi, OPPO and vivo, and the one-key mutual transmission function is expected to be launched at the end of August. The three companies announced that they would welcome more manufacturers to join in, but Huawei, another mobile phone manufacturer in China, did not have the willingness to join. Why did Huawei choose not to take the initiative to join? Established & ldquo; mutual transfer alliance & rdquo; want to block Huawei?
As the leader of Android, Google has not been able to realize the seamless transfer of files between native Android devices. Although Android Beam was promoted in 2011, there are many problems with NFC to transfer files, such as short transmission distance. The transmission rate is slow, and this transmission standard has not been promoted.
According to foreign media reports, Google is about to launch a file transfer tool called FastShare, which uses the principle of Bluetooth pairing and WiFi P2P transmission to realize file transfer from the bottom of the system. However, Google's "slow motion" on file transfer has led to the early built-in Wi-Fi Direct feature on many models.
It is reported that Xiaomi and OV have launched the fast transmission function, but the models between different brands cannot communicate with each other. They can only be downloaded by downloading third-party apps, which is time-consuming and labor-intensive, and the user experience is not too good.
At present, the best file transfer method on the market is undoubtedly Apple's empty delivery. As of WWDC 13, iPhone 5 already has this feature (requires iOS7 and above). The principle is to pair two devices with Bluetooth and transfer files via WiFi direct connection. Based on the full control of hardware and software, iPhone, iPad, and Mac can easily share data.
In the specific operation, just select the space delivery icon on the sharing interface of the image, video and other files, and share the file to other users, and the convenience is widely praised by users.
In the Android camp, Huawei's Huawei Share is at the leading level, enabling fast file transfer between mobile phones, tablets and laptops. The principle is similar to that of Apple's air-to-air delivery. Bluetooth is used to connect devices and then use WiFi to transfer files.
At the same time, the shared clipboard function developed, copied on the mobile phone, copied and pasted on the PC, the reverse operation is also very smooth, and a touch screen function, the phone shakes to trigger the recording of the computer screen, the video simultaneously Back to the phone, the user experience is more smooth.
The three mobile phone manufacturers, Xiaomi and OV, have jointly established mutual standards, and the meaning of Huawei Huawei Share is more obvious. In the past one or two years, Huawei's mobile phone sales have soared, and it has entered the “top club” that competes with Apple and Samsung, further reducing the market space of Xiaomi and OV.
According to IDC data, Q2 China's smartphone shipments were 97.9 million units, down 6.1% year-on-year. In the first half of 2019, total shipments were approximately 180 million units, down 5.4% year-on-year. Among the top five domestic shipments, only Huawei achieved year-on-year growth, OPPO decreased by 13.9%, vivo decreased by 8.2%, and Xiaomi decreased by 19.3%.
In the face of shrinking sales, Xiaomi and OV set up “mutual alliance”, which is more like a group to warm up to form an effective blockade against Huawei. Then, "mutual transfer" can the alliance affect Huawei?
In the titanium media (WeChat ID: taimeiti), according to IDC data, this year Q2, millet, OV market share has reached 48.2%, plus other mobile phone manufacturers that may join this camp, covered by The user community will be very extensive. Once the community of interest is formed, the products such as smart TVs and smart homes launched by various brands in the future may also realize “seamless connection” to build a complete ecological chain.
This is certainly not a good news for Huawei, which has mastered both its own chips and its own operating system, and is building the “Internet of Everything” ecosystem. However, aside from the market competition and standing on a higher level, if Huawei Share is compatible with this agreement in the future, the user experience will be greatly improved in the “inter-transport alliance ecology”.
Taking this as an opportunity, the major domestic manufacturers will unify and solve the current fragmented Android ecological ills, which will provide users with a good experience comparable to Apple's ecology.