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2019 APP traffic value assessment report: WeChat tops

via:博客园     time:2019/8/19 23:41:07     readed:83

Netease Technology News August 19th news, mobile big data service provider Aurora big data released "2019 APP traffic value assessment report", the report shows that top 50 APP traffic value accounted for 85.2%. According to the current ranking, WeChat ranks first, and mobile phones Baidu and QQ are ranked second and third. In the e-commerce industry, mobile Taobao's traffic value is the highest, reaching 39.43 billion yuan, followed by more than 20 billion yuan.

According to the Report, among the top 300 apps in the traffic value ranking, the sum of the top 5 APP traffic values ​​accounted for 37.0%, and the sum of the top 50 APP traffic values ​​accounted for 85.2%, and the head APP concentration was very high. The 28 effect is very obvious.

In terms of BAT traffic value industry distribution, Tencent's traffic value is concentrated in social networks, Baidu is focused on search promotion, and Ali is concentrated in e-commerce, which accounts for more than 60%. In addition, in addition to search promotion, Baidu is in video. The live broadcast also began to exert force, and the value of live video traffic accounted for 26.0%.

In terms of distribution of traffic value industry, social network accounted for 22.5%, which is the only industry with more than 20% of the total, followed by live video, e-commerce and news information, accounting for 14%-20%, accounting for four major industries. The sum is over 70%.

Among them, the value of social network traffic, WeChat traffic value exceeded 70 billion yuan, QQ is close to 40 billion yuan, Sina Weibo also has 20.52 billion yuan.

At the same time, the e-commerce industry has a higher flow value. The value of advertising traffic in the e-commerce industry is mainly concentrated on the display and diversion of products and brands. Because users usually open e-commerce apps to search for and purchase products, e-commerce APPs have better ad conversion performance and potential for advertising traffic. Large, high traffic value.

According to the Report, the current value of the e-commerce industry is 95.11 billion yuan. Among them, mobile phone Taobao ranked first with 39.43 billion yuan, second with more than 20.93 billion yuan, Jingdong followed 11.63 billion yuan, Xiaohongshu and Vipshop were ranked 40.4 billion yuan and 2.95 billion yuan respectively. Fourth and fifth.

The "Report" also compares the usage and value of mobile phone Taobao and a lot of traffic. According to the "Report", the mobile phone Taobao APP has been relatively mature in the realization of traffic advertising. Through the integrated marketing resources of Ali Mom, using through trains, diamond booths, coupons and other means, while helping stores and brands to do marketing promotion, Realize the realization of advertising traffic. However, the use of advertising space and a variety of merchandise diversion methods, combined with low-cost positioning, to achieve the value of the flow of advertising. (one orange)

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