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Hong Meng, wisdom screen, is Huawei's "positive plan"

via:虎嗅网     time:2019/8/11 10:00:54     readed:55


Huawei Mall

Simply sum up, that is afterTVThe future is not television. That's simple. Let's first "cover" all the content similar to traditional TV on this smart screen. Let's go back and see what is not the TV "now". The first thing that comes into view is definitely the new interoperability of Huawei's application of "Hong Meng", which is concentrated on video calls and "screening plus".

Let's talk about the video calling ability of "Smart Screen". From the actual experience of the scene, the 1080p video calling experience is very smooth, and the picture quality is relatively excellent. The small telescopic camera behind the TV will also automatically turn on after the call starts, and automatically retract after the call ends. The entire service experience and operation logic are in line with the actual application scenario.

In today's release, glory is the direct expression of "no matter how far you go, the family is around", it can be said that it is very targeted. Imagine if a parent in the community bought a smart screen, he would not like to praise other old people in the whole community: my son bought a new TV (spoken), and the video can be seen clearly.

Yesterday, at the Huawei Developers Conference, the camera image of the DJI UAV was virtualized as Huawei.Mobile phoneThe function of the camera has also appeared again, but this time the description has changed from the previous "Let the audience see the great rivers of the motherland" into "the eyes and ears that let the children become parents to see the world."

Huawei has also developed a corresponding NFC tag for the smart screen. You can use the mobile phone to scan these NFC tags, and realize the one-click projection of the mobile phone screen and the mobile phone photo transmission to become the screen saver.

But you should never think that this smart screen is aimed at the elderly market, because its "screening plus" function is also very outstanding: the video call already on the mobile phone can be a one-click vote, playing the king glory can be one Key cast, even the TV interface can be reversed to the phone for remote control.

The reason why I call it "screening plus" is because it does have new features: smart screens are rarely seen in mobile phone control. As long as one button is turned on in a dedicated application, the phone seems to enter the "TV mode". The control efficiency is more efficient and direct than the remote control, voice and the like.

The second is that the absolute projection performance is indeed high. In the demonstration of the glory of the king, Zhao Ming highlighted the characteristics of "low latency". Under the projection setting of 1080P60 frame, the actual delay is only 50-100ms. This performance is basically enough to ensure that the user is happy to play in the environment of the home Wi-Fi network, and will not be too different from the complicated wired connection.

Smart homes are another focus, such as visual doorbells that are fully embedded. Although you are still watching movies and watching movies, the courier brother of the door just clicks the doorbell, and the picture taken by the camera on the doorbell will appear on the TV directly as a pop-up window. You can see the appearance of the courier brother and Dialogue, then naturally go to the door to get a courier.

Other smart home devices are connectedMilletAlmost all kinds of smart home devices will be presented on the big screen with cards after being connected to the TV. After selecting specific intelligent hardware, further operations can be performed.

Oh, it seems like this, then let's come back and look at the part of the smart screen "Compare TV".

55 inches,4K, wide color gamut, 94% screen ratio, 6 speakers (4 full frequency, 2 high frequency), colorful horse racing lights. The overall view of these configurations is considered to be excellent in the entire industry, but not the best.

But what other TVs absolutely don't have is Huawei's own chips that are everywhere.

The main control uses the "Hongjun 818" chip, quad-core CPU (2 A73 big core + 2 A53 small core), 4-core GPU (Mali-G51 core released in July last year), also integrated high-performance video encoding and decoding Other components, such as the security chip. Networked with Huawei's own "His Hi1103" chip, supporting 160MHz MIMO, can use more bandwidth to transmit data. I have to say that Huawei's chip capability is really strong.

Oh, I almost forgot, there is also a very important indicator in the TV field - no ads. Zhao Ming also specifically mentioned at the scene that "there will be no advertisements in the future."

The situation of the smart screen is basically the same. Finally, the price is: 16GB of memory, only 4 speakers, 3799 yuan for the normal version without lifting camera; 6Pro for the storage upgrade to 32GB, 6 speakers, lifting camera, and video calling capability. .

Wisdom screen, Hong Meng, why is it a conspiracy?

What is the purpose of Huawei doing "Hong Meng"? In fact, someone started asking me this question yesterday. Thinking from yesterday, I feel that I can give my own answer -Use refactoring to achieve a better user experience.

A better user experience will naturally allow more consumers to choose Huawei products, and the overall performance will be even better. Huawei will also invest more power in the next step of research and development, and finally enhance the product experience. This can be said to be the "snowball" positive cycle that Huawei has been pursuing.

Just as Yu Chengdong once vomited on the stage yesterday, all kinds of systems now have such problems:WindowsThe optimization of the mobile side is not good, the Android is getting bigger and the webpage experience is not good. In fact, humans have never stopped building more operating systems. The mainstream operating system we are seeing now is actually the product of “live” in all stages of human digitization.

These operating systems spend a lot of time optimizing code, optimizing the development environment, attracting developers, improving developer benefits, reaching out to more end-product vendors, and then constantly improving the vibrancy of the ecosystem.

In this lengthy process, "compromise" is an inevitable experience. You may choose to increase your openness because of compromises, resulting in a messy system version. You may want to be compatible with the existing ecology, and take the PC system directly to the phone. These "compromises" eventually succeeded, and some directly failed.

What Huawei wants to do now is actually zero "compromise". It really thinks about the "operating system" from a state close to a piece of white paper, and reconstructs such a product.

This is why we can see that this "smart screen" can realize many practical application functions such as video call, smart doorbell video pop-up window, king glory low-latency projection screen. The same thing, just relying on Android to develop applications, and then continue to optimize, it is almost impossible to achieve.

This is actually a bit like the thinking of a "clean" engineer.

Of course, "reconstruction" can bring benefits, and naturally there are weaknesses. At present, the biggest one is the construction of the initial ecology. Taking this "smart screen" as an example, the application store is still "ridiculous". The video applications commonly used by young people such as B station and iQiyi have not appeared. The existence of Hongmeng system also limits users' own search. The operation of applying the installation package installation. Overall, it still takes time.

However, Huawei obviously has this confidence in doing this. As soon as Huawei has a large user base centered on smartphones, the EMUI system on the smartphone has already supported Huawei's deep hardware and software from the bottom. Optimization, and even the formation of a joint force with Hongmeng. This can't help but let people start thinking about whether Huawei can build a similar future.appleThat way, a complete digital ecology across a variety of life scenarios.

This is destined to be difficult, but Huawei’s determination is obvious.

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