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Huawei video released "Hundred Flowers": 砸100-level resources to support video content ecology

via:CnBeta     time:2019/8/10 17:33:05     readed:56

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CurrentlyHuaweiVideo has established in-depth cooperation with many domestic head video content platforms. The launch of Baihua is mainly to explore the full range of content such as film and television drama, cultural heritage, art appreciation, social welfare, and technological innovation.

To this end, Baihua has provided a complete path for commercial creators to content creators through a “triple upgrade”. Specifically, Huawei's full-terminal, omni-channel, and globalization-assisted content will reach 500 million end users efficiently; open up and down one-stop content aggregation distribution trading platform; “Kingfang Plan” optimizes the sharing mechanism, strengthens the scale, and creates more Content bonus

With the launch of the Hundred Flowers, there is also a resource support and content sharing plan for Huawei's comprehensive upgrade: the Jingfang plan. The Jingfang plan adopts multiple forms of division, which are divided into members, PPS, content, and pay-per-view.

While sharing dividends into shared content, the Jingfang plan will also tilt the matching traffic resources, functional privileges and brand support for the creators. For example, the cooperative brand borrows Huawei video in thousands of Huawei terminal stores and “big stores” in the country. Thousands of screens of resources, collaborative online and offline marketing, this model will open up the way for content partners to announce.

For high-grade content, large-screen home content and overseas distribution of content, the competition will implement incentive and tilt policy support and invest more marketing resources. In addition, in the innovative content of video services, interactive video and other innovative content, the Jingfang plan will provide special funds and more marketing resources online and offline.

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