Tencent Technologies News, according to foreign media reports, Strategy Analytics, a market research company, released a report on Tuesday that Samsung Electronics had less than 1% of the smartphone market in China in the second quarter because more Chinese consumers chose to buy domestic smartphones.
Samsung Electronics shipped only 700,000 smartphones in China in the second quarter, accounting for only 0.7% of the market, Strategy Analytics said in its report. Samsung Electronics's share of China's smartphone market has been shrinking. In 2016, the company's market share in China was 4.9%, falling to 2.1% in 2017, and from the second quarter of 2018 to below 1%. In the first quarter of this year, Samsung Electronics's share of the smartphone market in China rose to 1.1%.
Unlike Samsung Electronics's shrinking market share in China, the market share and shipment volume of Chinese brands are rising. In the second quarter, China's market share in China reached 37.3%, with 37.3 million units shipped; OPPO's market share was 19.7%, ranked second; vivo's market share was 18.5%, ranked third; millet ranked fourth, and its market share was 12%. Apple shipped 6.2 million units in China in the second quarter, ranking fifth. It is noteworthy that Huahua's share of the smartphone market in China increased by 10.2 percentage points in the second quarter compared with the same period last year.
Strategy Analytics reported last week that global smartphone shipments in the second quarter were 341 million, down 2.6% from a year earlier. Among them, Samsung Electronics ranked first with 76.3 million smartphones shipped, with a market share of 22.3%; Huawei with 58.7 million smartphones shipped ranked second with a market share of 17.2%; Apple with 38 million smartphones shipped ranked third with a market share of 11.1%; Millet and OPPO with 32 million and 29.8 million. Ten thousand shipments ranked fourth and fifth, with market share of 9.4% and 8.7% respectively.
In a report on Tuesday, Strategy Analytics said: