American Intelligence in the second quarter of 2019Mobile phoneIn the market share ranking,iPhoneXR topped the list with 7.8% market share, while iPhone 8 and iPhone XS Max ranked second and third respectively.SamsungThe Galaxy S10+ and Galaxy S10 are ranked fourth and fifth.
Most of Kay's research report covers the sales of devices with different operating systems, and compares the market share of iOS devices with Apple's operating system and Android devices with Google operating system. Although these data do reveal the year-on-year change in the market share of related operating system platform devices, the data does not indicate the actual sales of smartphones, nor does it describe the sales figures of specific companies, except for Apple iOS devices.
According to data from Kay's research report, in the second quarter of Europe's five major markets, iOS equipment market share fell by 0.8% year-on-year to 19.1%. In contrast, Android device market share increased by 0.6% year-on-year, from 79.5% in the same period last year to 80.1%.
In terms of the specific situation of the five EU countries, iOS devices have the highest market share in Italy, at 3.4%, followed by Spain and Germany. In the UK and France, the iOS device market share decreased by 0.8% and 5% respectively, resulting in an overall decline in the iOS device market share in the EU five countries.
In the United States, the market share of iOS devices in the second quarter of 2019 fell to 36.3% from 38.7% in the second quarter of 2018. In the same period, the market share of Android devices increased from 61% in the same period in 2018 to 63.5%.
Apple's iOS device market share in Japan fell to 37.4%, down 5.5% year-on-year. The market share of Android devices in Japan increased by 6% year-on-year to 61.8%. In Australia, the market share of iOS devices increased by 0.7% to 33%, while the market share of Android devices did not change, maintaining a level of 66.8%.
For Apple, the Chinese market is crucial. The good news is that Apple's performance here has improved. In the second quarter of this year, the iOS device market share increased slightly, from 19.4% in the second quarter of 2018 to 19.7%. In the second quarter of this year, the Android device market share decreased, from 0.5% in the same period in 2018 to 0.5%, to 79.9%.
Dominic Sunnebo, global director of the Kydal Group, said that due to pressure from the US government,HuaweiDuring this time, I experienced many "great frustrations." Sun Nibo said, "early signs indicate that South Korea’s Samsung Electronics and China’sMilletYes (the United States is an important beneficiary of Huawei's suppression), so Apple's sales growth is not large. Sun Nibo pointed out that many Huawei users only postpone the time to update their mobile phones. They are waiting for the market situation to become more clear, and they have not chosen Huawei's competitors' equipment.
Apple's market share in China has only slightly improved, which may be related to the current trend of Chinese consumers abandoning the Apple brand and turning to local brands such as Huawei. Together with the sister brand honor (Honor), Huawei's market share in the second quarter of this year is as high as 46.1%, almost occupying half of the status.