Amazon has been collecting data from other retailers on its platform. Westag said in September last year that the EU is investigating how Amazon uses the data, and Amazon is likely to use the data to boost its own sales.
"The core issue is the data of the small businesses that Amazon collects from its platform, and whether Amazon uses this data to make a profit for itself," said Westag.
For example, use this data to understand current hot products, products that consumers are interested in, what benefits consumers want, and what factors determine consumer purchases, and so on. ”