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Google is accused of copying digital advertising technology to infringe six patents of small companies

via:博客园     time:2019/7/16 10:36:53     readed:106


Original title: Google accused of ripping off digital ad technology in U.S. lawsuit - Reuters

Netease Technologies News, July 16, according to foreign media reports, on Monday, San Diego, California-based start-up Impact Engine filed a lawsuit against Google, accusing its online advertising platforms, such as Google Ads and Google AdSense, of copying digital advertising technology and infringing six patents.

these patents are said to be related to so-called

According to the complaint, between 2005 and 2007, Google employees intentionally collaborated with the co-founder of Impact Engine, who disclosed prototypes, documents and source code. Impact Engine alleges that after the Toronto talks between the two companies, Google copied its intellectual property rights, but did not establish a business partnership.

Neil, Chief Executive Officer of Impact Engine

About 85% of Alphabet's revenue comes from Google's advertising business. Google sells advertising links, banners, etc. through its own and partner websites and applications. (Small)<#comment>


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