Publishers have to succumb to Amazon's dominance for their own interests and are more closely integrated with it.
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The Sanford Antimicrobial Therapy Guide is a medical manual that recommends appropriate and appropriate doses for the treatment of diseases ranging from bacterial pneumonia to infected wounds, and is related to human life.
This is not the kind of book that puzzles doctors and wants to figure out whether a "1" or "7" dose should be suggested, but it may have been the publisher of Antimicrobial Therapy, which has plagued it for the past two years. Because it faces a large number of fake and shoddy books in Amazon's vast bookstores, many prints are of poor quality and difficult to read.
Counterfeit and fake version of Sanford Antimicrobial Treatment Guide
Kelly’s troubles stem directly from Amazon’s dominance of the book business. In the United States, more than half of the books are actually sold by Amazon, including new books, second-hand books, e-books, and audio books. Amazon is also a third-party vendor platform, publisher, printer, self-publisher, book review platform, textbook provider, and reseller with an independent physical bookstore.
However, Amazon has adopted a non-intervention strategy for everything that happens in its bookstore, never checking whether the books it sells are genuine, not to mention quality. Amazon does not monitor sellers that flock to its website in any order.
This has led to the lawless sale of fake and shoddy books on the Amazon platform. Publishers, writers, and organizations such as the American Writers Association say that the number of fake and shoddy books in Amazon's bookstores has soared. They said that Amazon has been dealing with this problem passively, rather than taking the initiative to respond, often only after the buyer complained. Many times, they are all appealing, and the only way to get help is to be more closely integrated with Amazon.
The proliferation of fake and shoddy books
The range of fakes sold on the Amazon platform goes far beyond books. E-commerce has brought fakes from the job-hopping market to the mainstream platform, and Amazon is the e-commerce giant so far. However, books can open up the clouds and let the outside world see the depth of Amazon's fakes.
The Amazon spokesperson denied the existence of fake and shoddy books on the company's platform. “This report cites a small number of publisher complaints, but even a small amount is too much, and we will continue to work hard until the complaint is reduced to zero,” the spokesperson said. Amazon said it strictly banned the sale of fake goods and blocked more than 1 million suspected "dangerous" accounts last year.
“The competition between booksellers is fierce, whether it is a large retailer or an independent bookseller,” said an Amazon spokesperson.
What is the consequence of a technology giant leading an industry is getting more and more a problem. US regulators and lawmakers have begun to examine technology companies more rigorously, making it difficult for technology giants to become dominant. This month, US House of Representatives lawmakers said they are reviewing anti-competitive behavior that technology giants may have. The US Federal Trade Commission (FTC) is also specializing in Amazon.
In the Amazon bookstore, unruly behavior is ubiquitous, driven by on-demand printing technology. Books that do not seem to exist outside the Amazon platform sell books worth only $10 for $100 or even $1,000, raising doubts about algorithmic out of control and even money laundering. The problem of false comments is so serious that the FTC has been involved in the investigation.
Poor fake books are of poor quality
WDAds Sing has at least 7 summary books.
Amazon licks one eye and closes one eye
This is really not Amazon's negligence, this is its business model. Amazon does not separately disclose the revenue or profit of the book sales or publishing business. It assumes that everyone on its platform is operating in good faith until it proves that there are other problems. "It is your responsibility to ensure that your content does not violate the law or infringe copyright, trademark, privacy, image or other rights." Amazon told potential publishers and sellers.
Science and technology books are more expensive than novels, and are often the hardest hit areas for fake and shoddy books. For three years, publisher No Starch Press has tried to crack down on books that fake their computer manuals. No Starch Press founder Pollock said that in dealing with the dangerous elements on the platform, Amazon is as fast as Facebook and YouTube.
"Amazon is conniving this behavior." He said.
Repaying Amazon's dominance
The Antimicrobial Company refused to disclose its annual revenue, but the Sanford Antimicrobial Therapy Guide is its flagship product. In the past few years, its sales have been lower, and the downward trend has significantly increased in 2018.
Looking back now, this may be a sign of a rapid increase in fake and shoddy books. “I expect that about 15% to 25% of our sales are eaten up by fake and shoddy books,” Kelly said. “This is thousands.”
After the Sanford Antimicrobial Therapy Guide is printed, all copies will be sent to Sperryville and shipped to wholesalers, retailers and individual buyers. Wholesalers sell books to Amazon. Third-party sellers on the Amazon platform stock up in a variety of ways. A fake and shoddy book seller told Kelly that she bought the Sanford Antimicrobial Treatment Guide during a regular Amazon cleanup and loss of books.
Last fall, anti-microbial treatment companies have complained to Amazon about fake and shoddy books. Amazon eventually cleaned up a number of dealers, some of whom later found an anti-microbial treatment company, complaining that they were innocent. Amazon declined to comment on the publisher.
The communication deadlock between the antimicrobial treatment company and Amazon has become complicated by the lack of direct relationships between the two parties. So, last fall, the anti-microbial treatment company opened a vendor website on the Amazon platform, which earned about 20% commission for every sale. Under this arrangement, Amazon will tell the location of the customer of the antimicrobial treatment company, which will be shipped from Sperryville.
As the anti-microbial treatment company prepares to release the 2019 edition of the Sanford Antimicrobial Therapy Guide this spring, the company proposes to further deepen its integration with Amazon.
"In order to rule out the possibility of Amazon promoting the sale of fake and shoddy books, we want Amazon to be the wholesaler of our books and cancel the middlemen." Kelly told the company.
In fact, this is to repay Amazon in a way that succumbs to Amazon's dominance. "We would rather not enter the Amazon platform," Kelly said. "But we feel no choice."