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Tencent launched a small program called "Harmony Group" to tap into interested communities with music band rhythm

via:博客园     time:2019/6/20 18:39:02     readed:137

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Wen: Gao Xiaoqian, Head Image Source: IC Photo

Tencent is making new explorations in small programs.

Krypton has discovered that Shenzhen Tencent Computer System Co., Ltd. has developed a name called.

And group Mini Programs's logo is a note shape, open Mini Programs will see can slide up and down the song page (the song is provided by QQ music). When the song is played, you can display two lines of lyrics, and you will also see something similar to the video dynamic.

In addition to peer-to-peer links, users can also build or search to join groups.In groups, you can send text, video, music albums and other forms of content. At the same time, group friends can also interact with each other by commenting, sharing.

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From this point of view, although Hequn Home page is like a music player, it can also search songs through keywords such as mood, but the small program actually wants to convey the concept of an interest community.

Official staff told the mediaHequn is positioned as a short content community platform.Hequn expects to build a group ecology consisting of people and fans in many fields. Users can find and join interested groups, know their friends, and obtain high-quality information. They can also create their own operation groups and establish their own private flow pools.

In recent years, some old communities have been declining. Just a few days ago, there was news. Some analysts believe that with the advent of algorithm recommendation, the old self-growth model based on long tail is outdated. In fact, in addition to Hequn, some new types of communities are emerging.

At the end of February, today's headlines launched the community.

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In the group Mini Programs, you can experience the functions not found in the WeChat group, such as not limiting the number of people, you can make friends through music and so on. However, many of the functions in the group are not perfect enough, and sometimes Catton and repeat when sliding up and down to cut songs. According to the latest news, the Mini ProgramsAt present, Hequn applets are still making various attempts, and the corresponding subsequent versions will continue to update iteratively.

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