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IDC estimates that 300 million Apple Watch will still be the leader in wearability in 2023 (figure)

via:cnBeta.COM     time:2019/6/20 9:41:46     readed:127


Apple Online Store (China)

In the report, IDC predicted that Apple's Apple Watch would account for 25.9% of all smart watches. It also surpasses Android, WearOS, Tizen and other systems in operating systems.


Ear belt equipment shipments are expected to reach 72 million units in 2019, and to rise to 105.3 million units in 2023. Although many of these products are used as front-end intelligent assistants or to track health-related indicators, IDC predicts that many vendors will continue to give them more functions, such as compensating for the loss of users'hearing impairment, or being able to micro-call users' daily auditory experience, etc.

Finally, in the assessment report of 2019-2023, IDC predicts that wristband will grow at a compound annual growth rate of 0.3%. Chinese brands such as millet and Huawei have been leading the market, with more than half of the wristbands expected to be shipped in China. Meanwhile, shipments in mature markets such as North America and Western Europe are expected to decline as users turn to smart watches.

In the first quarter of 2019, the domestic market shipped 19.5 million wearable equipment, an increase of 34.7% year on year. Basic wearable devices (wearable devices that do not support third-party applications) grew by 25.5% year-on-year, while smart wearable devices grew by 84.6% year-on-year.

As long as 84.6%.


In the first quarter of 2019, millet launched a series of new headphones, which dramatically boosted its growth in wearable equipment market with super high cost performance ratio, while the growth of millet Bracelet in China market slowed down gradually and expanded rapidly in overseas market.

Apart from TalkBand B5, Glory Bracelet 4 and Watch GT, Huawei FreeBuds and Glory FlyPods are also experiencing rapid development. Apple continued to rely on its headphone products to gain year-on-year growth, including new AirPods and Beats products.


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