Mito after authorizationMobile phoneWill beMilletResponsible for R&D, production, sales and promotion; Meitu will continue to provide support for imaging technology and beauty algorithms. In the first half of this year, Mito released a farewell letter to close the mobile phone business, and Xiaomi took over the Mito mobile phone business.
On the 17th of this month, Xiaobin President Lin Bin announced through Weibo that Xiaomi and Meitu established the AI Aesthetics Laboratory, and Mito's founder Wu Xinhong joined.
Today, Xiaomi Mobile officially revealed that in the Al aesthetic laboratory jointly built by Xiaomi Mito, a female-only customized mobile phone will be born, code-named "Little Fairy". Xiaomi mobile phone said that this customized mobile phone is not only a better-used Mito mobile phone, but also a more beautiful Xiaomi mobile phone. It will be the first time that advanced intelligent hardware and advanced Al beauty technology will truly melt. As one.
This is also a new development in Xiaomi's multi-brand operation of mobile phones. Early this yearRed riceThe brand has been independent from the Xiaomi brand and has released a number of products covering low, medium and high price segments. The launch of the women's custom mobile phone with Meitu will also allow Xiaomi to attract more female users in addition to the traditional male-dominated user base.