Figure from: AMD, via TechSpot
In October 2014, Advanced Micro Devices, Inc. appointed Dr. Lisa Su as CEO, and opened a new era for the chip company. Looking back over the past few years, Lisa Su is indeed an outstanding employee, successfully bringing AMD back to the mainstream market from the insignificant edge —— not only let rival Intel look at it, but also increase its share price by more than 900%. To make shareholders profitable.
She accepted in recent daysBarron'sIn a telephone interview, one of the primary goals of taking over as CEO was to “focus on the right things”. She believes that high-performance computing (HPC) will be a huge market, so it has been close to this goal.
As for the technical success, it believes that an important reason is the timely bet:
We made quite important technical decisions between 2015 and 2016, as shown in the road map from 2018 to 2019. Early investments in various technologies, including 7nm, have given AMD an important foundation in core intellectual property.
In addition, it is also important to decide which areas to invest in.
Su Zifeng said that although AMD is interested in many fields, if they do not see the hope of success, they will not easily go to let go.
Obviously, Lisa Su knows the history of AMD.But she claims that she has been attracted to very difficult and difficult problems.
Frankly speaking, when she took over AMD, the company was in trouble. It lost its rightful position in the competition with Intel, and the outlook looks bleak.
In fact, during his early years as a young engineer at IBM, Lisa Su came up with a point of view on how to solve the problem, because “the problem itself can create opportunities”. From the market opportunities offered to partners, there is no more attractive than the semiconductor industry.