Tencent Technology News, according to foreign media reports, analysis company Sensor Tower estimates that the top app publishers get more from Apple's app store than the Google App Store Google Play. iOS apps generate 64% more revenue for developers than Android apps.
Sensor Tower's Store Intelligence analyzes consumer spending in the first quarter of 2019 for applications from the Apple App Store and the top 100 publishers of the Google App Store and points out that the two app stores are at 2019. The total amount of consumer spending in the first quarter of the year was $130.4 million. The data also shows that publishers' average gross revenue in the Apple App Store is $83.8 million, while the average total revenue in the Google App Store for the same period was $51 million.
A further analysis of consumer spending from the first quarter of 2014 to the first quarter of 2019 shows a compound annual growth rate of 31% during this period. The Apple App Store is slightly better than the Google App Store, with a compound annual growth rate of 31.3% and 31.2%, respectively. In the past five years, the average revenue of the Apple App Store has increased by 291%, while the average revenue of the Google App Store has increased by 289%.
For a particular type of application, the revenue of non-gaming apps is much larger between different app stores, and the average consumer spending for top non-gaming apps in the Apple App Store is $23.3 million, compared to the Google App Store. The average consumer spending of $7 million in the quarter was 232% higher.
This gap is still widening. During the five-year period covered by the report, the Apple App Store’s compound annual growth rate was 56.1%, while the Google App Store’s compound annual growth rate was 50.9%. However, in the first quarter of 2019, the Google App Store grew by 44.4% year-on-year, while the Apple App Store grew by only 30.5%, indicating that consumers may be more willing to spend on Android than before.
Games are the main source of income, and the gap between different app stores is much smaller. Despite the fact that the Apple App Store is still in the lead, in the first quarter of 2019, the average consumer spending on the top 100 publishers in the Apple App Store averaged $70 million, but it was only 48% more than the Google App Store, Google Consumer spending on games in the top 100 app publishers averaged $48 million.
In the past five years, the compound annual growth rate of games in different app stores has reversed, with the Google App Store growing at 30.2% and the Apple App Store growing at 27.9%. In the first quarter of 2019, the average revenue of the top 100 game publishers on the Google App Store increased by 12.6% year-on-year, while the top 100 game publishers achieved an average revenue of 9.8% in the Apple App Store. increase.
Sensor Tower said the data does not include revenue data from Google Apps in China. This may affect the comparison results.
In a report last October, the analyst firm reported that in the third quarter of 2018, the Apple App Store’s consumer spending was nearly 93% more than the Google App Store. During this period, the Apple App Store generated $12 billion in revenue, an increase of 23.3% over the same period in 2017, while Google App Store generated $6.2 billion, an increase of 21.5%. (Tencent Technology Review / Music)