Netease Technology NewsFivemonthTwenty-fourDaily news,Recently, Twitter, a social networking platform in Beijing, joined hands with FT, a financial and commercial media, to jointly release the 2019Twitter China Brand impact report, which was released for the first time.
According to reports, the report is based on the Twitter platform big data, focusing on high-tech, gaming, mobile applications and cross-border ecommerce industry, through content quality, This paper analyzes the brand marketing and effect marketing performance of the main brands in these fields on the Twitter platform in the dimensions of update frequency and interaction, and selects the brand marketing and effect marketing performance of the main brands in these fields.
From the marketing strategy to the effect level, the report also analyses how these leading Chinese seagoing brands take advantage of Twitter's platform characteristics and advantages, accurately target consumers, conduct integrated marketing interaction, bridge cultural differences with destination markets, and successfully transmit their own brand stories.
Maya Hari, President of Twitter Asia Pacific, said:
It is understood that as of the end of the first quarter of 2019, 134 million monetizable DAUs were gathered on Twitter, up 11% compared with the same period last year, and achieved growth for 13 consecutive quarters.TwitterConnecting Chinese overseas brands with overseas high-value audiences, they are more influential, more inclusive of brand information and thus bring more commercial effects to brands.The rich and real-time topic tags generated by them not only become a channel for brand to provide tracking and insight into audience's concerns and interests, but also an effective way for brand to listen to audience feedback and participate in local user dialogue.
TwitterHelp brands use global hot events to achieve topic implantation and marketing by leveraging momentum, covering topics from news to sports events, entertainment events to lifestyle.At the same time, the brand can use Twitter dialogue video advertising tools, according to users'interactive behavior, differentiate to recommend to them the video ads that meet their interests, in order to embedding rich media advertising in a more interactive and smooth way of visual presentation.<#comment>#comment><#comment>#comment>