"According to Section 110 of the Data Protection Act 2018, we have begun a statutory investigation into the processing of personal data in Google Ireland Limited's online advertising transactions." EU Data Protection The committee said in a statement issued on Wednesday.
Last year, the European Union introduced a comprehensive and comprehensive privacy reform measure, the so-called “General Data Protection Regulations” (GDPR), which gave new rights to European citizens on the issue of controlling personal data, including their knowledge of how companies use them. Data and the right to force companies to destroy their data.
The background of the European Data Protection Commission's announcement of Google's investigation is that technology companies are facing regulatory scrutiny from content to data protection on a global scale. Last year, Facebook was particularly criticized because it allowed the controversial political consultancy Cambridge Analytica to obtain personal data from 87 million users.
At the same time, the French privacy regulator decided earlier this year to impose a fine of 50 million euros (about $56 million) on Google. This is the first time the EU has imposed a fine on a US technology giant since the introduction of the General Data Protection Regulations. .
The "General Data Protection Regulations" came into force on May 25, 2018, and will soon celebrate its first anniversary.