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Smartphone companies start price wars in India, Samsung and Vega compete for price cuts

via:博客园     time:2019/5/19 13:31:32     readed:141


Tencent Technology News, according to foreign media reports, as smartphone manufacturers set off price wars, they have cut prices on their flagship smartphones, Indian consumers will be spoiled and become the ultimate big winner.

OnePlus introduced OnePlus 7, an upgrade to its popular OnePlus 6 that costs Rs 32,999, which is 6% lower than the previous product, which is equivalent to the current offer price of the OnePlus 6T. Industry trackers say that this is different from the usual practice and is a new initiative. The price of a new generation of flagship products is usually 12.6% higher than the previous generation.

In addition, vivo last week reduced the price of a basic version of the Vivo Pro (6GB RAM memory and 128GB of storage) by 2,000 rupees to about 27,000 rupees. Recently, Samsung's S10 also experienced a round of price cuts, offering customers a discount of nearly 5,000 rupees.

Faisal Kawoosa, founder of consulting firm techARC, said: “We expect the base version of the new OnePlus 7 to cost around Rs 38,000. Surprisingly, its price is only 32,999 rupees. ”

He added that smartphones such as the high-profile vivo V15 Pro and OPPO F11 Pro are only priced at Rs 26,000, which may affect the pricing strategy.

Both PLUS and Vivo declined to comment on their pricing strategy.

Tarun Pathak, deputy director of research at Counterpoint, a market research firm, believes that the pricing of OnePlus 7 is a smart move to boost sales in India and Canada in an increasingly competitive environment. He also pointed out that one plus two new products — — OnePlus 7 and OnePlus 7 Pro (this is a luxury flagship product competing with iPhone XR and Samsung S10) & mdash; & mdash; the price difference of nearly 16,000 rupees .

Pasak added: “If the price between OnePlus 7 and OnePlus 7 Pro is too close, one of them may eat another. ”

Contrary to global trends, the Indian smartphone market achieved a 7% growth in the first quarter of this year, and price cuts have become the main strategy for mobile phone manufacturers to attract consumers who are price and function sensitive. For example, Nokia recently announced that Nokia 8.1 Sirocco has cut the price by 6,000 rupees and Nokia 8 Sirocco has cut the price by INR 1000. In addition, the OPPO F11 Pro has also recently cut the price by 2,000 rupees, and the Samsung A9 has also seen a price cut.

He said: "These price cuts can be attributed to two factors. On the one hand, under normal circumstances, it will start to cut prices in the quarter after the launch of the new smartphone; on the other hand, with the launch of the flagship product, the market segment will gain greater momentum. ”

The smartphone market between 30,000 rupees and 50,000 rupees — is considered to be a high-end market in India —— is growing rapidly and witnessing fierce competition from suppliers such as vivo and OPPO. (Tencent Technology Review / Music)

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