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Google gives up the plan to open a physical flagship retail store

via:博客园     time:2019/4/17 12:01:52     readed:166


Tencent Technology News, once in a while, the United States technology and Internet companies set off a wave of physical retail stores, ready to learn from Apple's successful experience. But today, some companies have begun to reflect on the physical retail strategy. According to the latest news from foreign media, Google has abandoned the plan to open its first flagship retail store in the United States.

According to foreign media reports, Google has planned to open its first flagship retail store in the United States in the Fulton market in Chicago, the US metropolis. But Google has changed its mind.

The Chicago Tribune quoted people familiar with the matter in August last year as saying that Google Corp. was opening a two-story building with an area of ​​14,000 square feet in a connected brick building from 845 to 853 W on W. Randolph Street last year. The storefront of approximately 1,300 square meters was intensively negotiated.

But according to real estate sources, Google has given up the deal, and now Chicago's real estate owner, Newsables Ltd., is selling the property to other potential tenants.

It's unclear why Google, located in Mountain View, Calif., suspended the plan late in the leasing process, and it's unclear whether Google's first flagship retail store will be settled in Chicago or elsewhere in other cities.

For this report, Google spokeswoman Kayla Conti said: "We don't comment on rumors or speculation. ”

In downtown Chicago, Google's headquarters is in the 1K Fulton building, but the media pointed out that this is not an alternative location for Google to open retail stores.

Last year, Google confirmed that it would lease more space on the first floor of the old cold storage building at Fulton 1000. But Cond said the company plans to use this space to train customers who use corporate cloud computing services instead of offline retail operations.

Over the years, there have been rumors that Google is considering selling hardware such as tablets, laptops, smartphones and Google smart speakers to consumers through a physical retail network, in which Google’s smart speakers are modeled after Amazon’s products. .

However, so far, Google has only opened a number of short-term flash shop stores, such as the one opened in North Damen Avenue in Buck Town at the end of 2018. Other temporary flash shop stores have appeared in New York and London.

Newcastle's properties in Randolph and Peoria Avenue are expected to face better business opportunities as nearby hotels bring traffic to the area, including Soho House and the recently opened Hoxton Hotel (Hoxton) and Nob Hotel and Restaurant, which is expected to open this summer. In addition, the Nobu Building across the street has entered the late stage of construction.

The reporter was unable to immediately contact Newcastle President and CEO Michael · Michael Haney commented.

According to foreign media reports, this is the second time that Google has cancelled the decision to lease long-term physical properties. At present, Google's retail strategy is mainly to open seasonal temporary flash stores, such as selling consumer electronics products during the Christmas holidays.

According to reports, Google's three generations of Pixel smartphones are sold through temporary flash stores.

Foreign media also pointed out that considering the increasing number of products in the Google hardware business, opening a large-scale retail store will help the company to provide a display for the combination of mobile phones, smart speakers and Chromebooks.

After Google’s news of renting real estate in Chicago broke out last year, there were reports that Google’s physical retail stores would adopt the “Google Store” brand, and Google would open stores on a large scale and even challenge Apple retail stores. (Tencent Technology Review / Cheng Hao)

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