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US media: Apple Qualcomm has a tight relationship. The CEOs of the two companies also have personal grievances.

via:新浪科技     time:2019/4/14 14:11:36     readed:125

This report details a meeting between Morankopf and Cook at Apple's headquarters last year. The purpose of the two meetings was to discuss the increasingly fierce legal disputes between the two companies, but it was reported that Morankopf asked his general counsel to do most of the negotiations.

According to the report, Morankopf suspects that Apple supports Broadcom's hostile takeover of Qualcomm.

The Wall Street Journal quoted people familiar with the matter as saying: "Morlenkopf suspected that Apple supported Broadcom’s hostile takeover of Qualcomm. When negotiating with Cook, he did not speak at first, but asked his general counsel to negotiate."

"This kind of conflict highlights a relatively alienated relationship between the two CEOs, which has turned the conflict between the two companies into one of the ugliest corporate battles in history."

According to the report, part of the problem in the relationship between Cook and Morankopf is that they "have too few personal connections." Because of this, Apple's top management believes that it is almost impossible for the two companies to reach a settlement.

An executive told the Wall Street Journal: "This is a personal grudge. I don't see anyone able to bridge this gap."

Next week, the patent war between Qualcomm and Apple will be held again. It is expected that both CEOs will testify in court. Next Tuesday, a federal court in San Diego will openly debate the case. According to The Wall Street Journal, Cook was very disappointed with Qualcomm’s licensing practices, so he wanted to testify in the case.

The Wall Street Journal said: "A group of law enforcement officers also agree with Cook's point of view, they believe that Qualcomm's licensing practices - fromiPhoneThe 5% commission on the sale price is completely wrong because it benefits from Apple's innovations in display and camera technology.

According to informed sources, Cook believes in this. In addition, he was disappointed with Moronkopf's way of dealing with the dispute, which would prompt him to appear in person – this is rare in his era as CEO. ”

The report also provides the background for Qualcomm's first partnership with Apple in 2007, which was negotiated by Steve Jobs (Steve Jobs). At that time, Jobs established a friendly relationship with then Qualcomm CEO Paul Jacob (Paul Jacobs). The two agreed that Apple would pay Qualcomm $7.50 per iPhone.

But in 2011, after Cook became CEO, he was said to have found the agreement to be "very excessive" and to promote revisions.

The Wall Street Journal said: "The two companies have earned a lot of money. As of the end of 2012, five years after the iPhone went public, Apple has sold more than 250 million iPhones with sales of more than $150 billion. In the same period, Qualcomm More than $23 billion in royalties were collected from all partners and nearly $42 billion in revenue from chip and other product sales.

According to people familiar with the matter, Cook replaced Steve Jobs as CEO in 2011. He found that Apple’s payment to Qualcomm exceeded the sum of all other iPhone licensing fees, which is shocking. ”

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