Apple's performance in the Chinese market was good in March after the fall of the holiday season. Due to the marketiPhoneThe upgrade and purchases were lower than expected, and Apple has been working hard to solve this problem, so the decline in sales in China is considered to be one of the reasons for Apple's decline in revenue. In an investor report seen by AppleInsider, Morgan Stanley believes that Apple has achieved intelligence for the third consecutive month.Mobile phoneInstalled base share increased year-on-year. In addition, it is the largest increase in the iPhone in the past 15 months.
The company wrote that the result was “a significant reversal from last December's quarterly performance” and that it has changed dramatically from a year ago. In March, only three smartphone suppliers achieved monthly base share growth in the Chinese market, and Apple is one of them. This is the opposite of March 2018, when Apple's market share was snatched by its competitors.
As of the end of the March quarter, Morgan Stanley claimed that Apple’s smartphone installed base share was 20.9% and is shrinkingHuaweidifference.
“Based on an analysis of the basic data installed in China in March, we are more firmly convinced that this trend continues until the end of the quarter, which supports our view that there is an upside risk to our views and the consensus of the iPhone estimates for the March quarter,” the report Point out.
Morgan Stanley also highlighted three other data points to support its view of improved iPhone shipments this quarter. Monthly shipments of Chinese shipments increased by 14 points in March, down 6% year-on-year, while shipments in February fell by 20%, the lowest point in six years. Finally, the monthly sales of “53 Chinese Taiwanese component suppliers” in March were better than expected, up 2% year-on-year.