All-weather technology is exclusively informed that Tencent will open the right side of QQ personal chat window (formerly QQ show page) for To B strategy. On the enterprise QQ, the personal information displayed on the right side of the chat window will be gradually replaced with custom function panels of different industries. . The program began to test the water from the financial industry. At present, Qtrade users can already see financial customized services on the chat page. In addition, the steel trade industry is also in line with Tencent.
For the individual QQ users, when the chat object uses the enterprise QQ to communicate, the right version of the chat window will be replaced by the QQ show to the other party's enterprise customization information. If both parties to the chat are individual QQ users, the QQ Show page will remain.
All-weather technology has learned that QTrade has been connected to the company's QQ1.0 version when it was launched last year. The company's name, department, contact information and other basic information are displayed on the right side of the chat window. The 2.0 version will be officially launched next week, which will further reflect the industry's personalized customization features. "For example, a securities company wants to issue a second-tier debt, which can directly display product information, capital requirements, etc.", the relevant person in charge of Tencent said.
Current Qtrade chat window page
QQ show was "expropriated" on the enterprise application side
With the expansion of the number of QQ users, the original QQ show, cm show and other personal image display pages will gradually be "expropriated." However, this does not mean that the QQ show will disappear.
In 2003, QQ launched the personal avatar system QQ show, which is the first Internet value-added service launched by Tencent. It led Tencent to achieve a breakthrough in profitability from 0 to 1, and developed a set of Q currency payment. system. The QQ show also carried the imagination of the first batch of Internet users in the online world.
According to QQ insiders, after the rise of Internet games, almost since 2010, the number of QQ show users and earnings began to decline. Tencent has had discussions on whether to close the QQ show, and finally decided to maintain the status quo.
It is reported that Ma Huateng, Ren Yuzhen, Tang Daosheng and other Tencent executives have brought the QQ show team early. Ma Huateng once said internally: "QQ show is inMobile phoneNot there? This is still a pity. "At present, the QQ show is still a profitable business.
How does QQ get to B?
In the context of Tencent's overall turn to To B, in recent years, QQ with 800 million users began to use the underlying technology to develop targeted To B products to form more vertical industry solutions.
In the past, the main executive team of QQ To B business was Tencent's enterprise. With the adjustment of Tencent's organizational structure last year, Tencent's enterprise was unified by SNG, which is located in Tencent Cloud, to the newly established CSIG, in order to better coordinate the industry.
As early as 2007, Tencent launched the enterprise QQ. In recent years, it began to find customized enterprise solutions in a representative industry, forming an independent client. The benchmark case is the Tencent enterprise QTrade in the financial industry, and the steel trade industry. Looking for steel mesh.
In Tencent's view, enterprise QQ has certain advantages in three areas that emphasize PC-side functions, high requirements for file transfer, and strong external communication requirements.
In the enterprise IM field, enterprise WeChat and enterprise QQ have certain complementarity: Enterprise WeChat targets the world's top 500 and large and medium-sized enterprises, but there are a large number of small and medium-sized enterprises, entrepreneurs and other needs can not be met, and many offline merchants (such as print shops, etc.) mostly use QQ, which is the development space of enterprise QQ.