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Why are middle-level Internet employees embarrassed?

via:博客园     time:2019/4/9 17:22:13     readed:192


This article is originally written by ID: rancaijing, author/dawn, editor/Wei Jia.

Like greasy middle-aged uncles, it's hard to make people feel good, and bloated Internet companies can't keep sexy.

At the end of last year, Internet startups encountered

Ma Huateng said he would adjust 10% of middle-level cadres and give 20% of the quota to young people; JingDong announced that he would eliminate 10% of senior executives at or above the vice-president level; and Baidu would launch a retirement plan to select more.

This time, the giant will focus on the adjustment of the internal middle.

The deep reason behind the adjustment is the encounter of Internet companies.

But these Internet giants have their own ways to deal with it, for example, by enabling more young people.

Mid-level crisis management

On March 27, Fangjia received an internal email from Tencent, and learned that Tencent had made personnel adjustments, involving Wang Yongzhi, chief editor of Tencent Network and general manager of Information Operations Department.

Wang Yongzhi is Tencent's

Fang Jiayao opened the moments and immediately brushed up the media reports, some media said that Wang Yongzhi announced his retirement from Tencent.

Subsequently, Tencent gave an official response: Wang Yongzhi decided to retire with the company a year ago to promote the succession of young teams based on the consideration of echelon construction. Now Wang Yongzhi has changed his role from a middleman to a company consultant, not completely retired.

Fang Jia felt a little sudden, but not unexpected. In fact, Tencent's internal adjustment began last year.

Tencent carried out the third large-scale structural adjustment in its history in September last year. The Information Operations Department was split and integrated into the PCG business group from the previous OMG business group. Zheng Xianglin, Vice President of Tencent Group, which was formerly responsible for advertising system business of OMG, and Weng Shiya, General Manager of Sales of Major Customers Department, have successively left their posts.


Last November, at Tencent's 20th anniversary meeting, Liu Chiping said that 10% of the incompetent managerial cadres would retire in the coming year, focusing on middle-level cadres.

It happens that there is a similar case.

In mid-March, Baidu launched a retirement plan for senior executives, saying it would select more young people after 8090 to enter the management. Baidu's first person to apply for a retirement plan is President Zhang Yaqin, who will retire in October this year.

Intensive news of retirement and resignation creates a subtle sense of crisis in these Internet companies.


During Tencent's work, these employees also received the rewards they deserved. According to Tencent's annual financial report, in 2009, the per capita salary of Tencent employees was 280,000 yuan. In 2018, the salary has increased to 780,000 yuan, tripling. These young people who joined in the early years enjoyed the company's growth dividend, but the company began to face new problems: the overall aging of the company, the weakening of innovation ability.

But the renewal iteration and competition game of the Internet industry are as usual. These former young people have entered middle age, can they continue to fight?

If you don't want to go back to the front line, you can't be a high-level person.

The internet is of varying caliber for the abolition of the middle-level approach. This is what Martens calls it.

Tencent as an example, Tencent this yea

Former Tencent employee Yang Dong told ID:rancaijing that in Tencent

According to Yang Dong,

Compared to the middle-and high-ranking people who retired safely,


This leads to a paradox: the top management is neither willing to return to the front line nor able to do high-level work, but the cost of the enterprise is high.

in her view,

Fang Jia believes that in Internet companies, if they can't be particularly top-notch in a particular field of expertise, or can't be replaced in some way, the anxiety will be very heavy.

Solving problems and balancing interests are the strengths of large Internet companies. But that doesn't mean it's easy to implement.

There are also some people who choose to leave voluntarily. A Baidu employee told Fen Finance that after he worked in Baidu for a few years,

Some choose to leave their jobs to start a business, some go to start a business, and some continue to be confused. But iron battalions, running soldiers, Internet companies will not tolerate stagnation, because the tuyere is changing rapidly, iterative updating is normal.

Taobao ate the traditional shopping mall, WeChat.

Lost Dividends and Transition

Take the middle laye

Some analysts have ridiculed: when the Internet is growing at a high speed, all problems are not a problem, once the growth stops, everything is a problem.

The data prove that the growth rate of the Internet industry has slowed down considerably. Take Baidu and Tencent, which were listed in the morning of BAT, for example, 10 years ago, Baidu's revenue grew by 78%, 21% in 2018; five years ago, Tencent's revenue grew by 57% and 33% in 2018.

In the period of rapid growth, there is a strong demand for talents, a sharp increase in job demand, a shorter period of promotion from the grass-roots level to the middle level, and higher salaries.

When industry growth slows and jobs shrink, some people just

Five years ago, a similar situation emerged for Telecom operators. Under the impact of mobile internet, China Telecom entered the deep water area of reform five years ago, and has been walking with difficulty. Medium-level cadres encounter a midlife crisis, struggling to stay or leave.


On the other hand, the crisis in the operation of enterprises will make this anxiety worse.

Just past March, JingDong Group CTO Zhang Chen, Chief legal Officer long Yu resigned one after another. March 28, media reports said:

More importantly, compared with ten years ago, BAT today is no longer the same BAT. Internet companies need to find new business growth points. Tencent has expanded financial technology and cloud business in addition to games and advertising business. Baidu has expanded AI and Baidu cloud from search advertising. Ali has built Ali cloud on the basis of electronics business.

In 2009, new businesses accounted for 0.33%, 5.01% and 0.06% of Tencent's, Ali's and Baidu's revenue respectively. Today, the proportion is 24.93%, 14.48% and 19.91%.

Business renewal means that the talent structure also needs to be updated. Because of the innovation drive of the Internet industry and the fast iteration of updates, middle-aged anxiety comes faster and fiercer.

When traffic increments disappear, Internet companies need to reposition, iterate cadres, iterate ideas, and let dynamic young people on the front line.

(Both Fang Jia and Yang Dong are aliased names, some of the pictures are from Visual China)

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