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Tencent WeGame International is officially launched, but only 17 games are available in stores.

via:博客园     time:2019/4/8 17:10:37     readed:206


Original title: How ambitious is the overseas ambition of Tencent's international version officially launched online?

Source: Beijing Business Daily

It is worth mentioning that WeGame X cooperates with well-known manufacturers on the official website, showing trademarks such as Deep Silver, the publisher of Metro: Exodus, Larian Studios, the developer of Divinity: Original Sin, and Hello Games, the developer of No Man Sky.

In 2018, the overall environment of the domestic game industry is facing challenges. The demographic dividend of mobile games has peaked. Under the restriction of version number, many manufacturers have chosen to go to sea. According to the poster announcement of China Mobile Game in 2018 released by AppAnnie, the number of downloads of domestic hand games overseas exceeded 3.2 billion in 2018, an increase of 39% compared with the previous year, and the revenue exceeded 6.1 billion US dollars. Tencent ranks third in the list of downloads of overseas games and eighth in the list of revenue from issuers going abroad.

After the rapid development of the domestic game market, there are signs of weak growth, coupled with the uncertainty of control policy, for Tencent games, it is necessary to find a breakthrough in the overseas market.

Over the past decade or so, Tencent has been launching a crazy buying model at home and abroad with strong financial resources, and most of its targets are focused on well-known game companies, such as Riot Games, the developer of LOL, Blue Hole, the parent company of PUBG, and Blizzard, the developer of World of Warcraft, which laid the foundation for its journey to the sea.

According to data previously released by Tencent, "Arena of Valor" and "PUBG MOBILE" (PUBG is Jedi Survival) have successfully opened up the Southeast Asian and North American markets. In the first half of 2018, PUBG MOBILE attracted more than 14 million daily active accounts overseas, with a monthly flow of more than 20 million dollars.

This time, Tencent Wegame international version of the online, has long been planned. At the 16th China International Digital Interactive Entertainment Exhibition in August 2018, Tencent revealed that it would launch a more international game platform. As Tencent's game platform, since September 2017, when its name was officially renamed and launched, the cumulative registered users of WeGame platform have exceeded 270 million, and the number of daily active users has exceeded 33 million, making it the largest PC game distribution platform in China.

However, as the first game platform to go to sea in China, WeGame X has a long way to go. Compared with the old game aggregation platform Steam, WeGame has obvious advantages and disadvantages. As a newly established distribution platform, WeGame has a large gap in the influence of word of mouth in the user market, as well as in the resources of the game library. Globally, Steam is still far ahead, with more than 20,000 games and an average of 43 million active users, and V will not give up its position as the world's No. 1 gaming platform.

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