The wireless headset field will welcome a new player.
Bloomberg News, a source of information, said that Amazon is developing a wireless headset that will be equipped with voice assistant Alexa, which is expected to compete with Apple's AirPods.
The person familiar with the matter said that this wireless headset was developed by Amazon Hardware Equipment Lab Lab126. It looks and functions like AirPods. Calling & lsquo;Alexa’ can wake up the voice assistant, complete the order, music play, and inquiry. The weather and other operations are also equipped with a charging box. But it will have better sound quality than AirPods, and a cheaper price.
▲ Apple released the second generation of AirPods last month, with H1 chip to bring performance upgrades, the price is set at $ 159
This news is believed to further demonstrate Amazon's ambition to bring Alexa out of the home scene. According to a Voicebot report, more than a quarter of American adults currently have smart speakers, and Amazon accounts for about 61% of the market, but the gap between it and Google is shrinking.
▲ In September last year, Amazon released 11 devices in one breath, and its ambitions spread from smart speakers to in-vehicle devices and home appliances.
The report also found that if the voice assistant can wake up the platform across the platform, it will help to increase the frequency of use.
In addition to smart speakers, Siri also has complete Apple eco-support such as iPhone, iPad, Apple Watch, etc. Google Assistant also has Android operating system layout … … In contrast, Alexa has only the living room, which becomes its Growth limitations.
Amazon is not trying to pass mobile hardware. In 2015, Amazon launched its first smartphone, the Fire Phone, but eventually it plunged out of the market because consumers didn't buy it.
▲ Figure from Wired
In the past two years, Amazon has also tried to bring its own voice assistant to iPhone and Android phones through Alexa app, and open cooperation with smart headphones such as Jabra and BOSE, but its use compared with the mobile device's native pre-installed voice assistant. The rate is still quite low.
▲ In terms of smartphones, Siri has a market share of about 44%, Google Assistant is about 30%, and Alexa has only 17%. Data from: Voicebot
Even if Amazon launches its own <quo;AirPods& rsquo;, it is obviously still unable to make up for the lack of smartphones in the layout. But better than AirPods‘ sound quality & rsquo; & & lsquo; cheaper price & rsquo; may attract some consumers, slowly cultivate their habits of using Alexa in the mobile scene.
According to data from market research firm Counterpoint Research, 12.5 million pairs of wireless headsets were sold worldwide in the fourth quarter of 2018, with AirPods accounting for approximately 60% of the market. For Amazon, which is new to wireless headsets, the front is uncompromising & ldquo; big devil & rsquo;.
It is said that Amazon has already tested the black and gray models of wireless headsets, which will be released in the second half of this year. The Amazon side did not respond to this.
The map from Mashable