Tencent Technology News, in the era of smart phones, mobile chat services have become the most popular Internet applications, and chat tools have even become a one-stop service platform covering many fields, which has huge business opportunities. According to the latest news from foreign media, Microsoft, which is weak in mobile chat, launched a new chat tool, Kaizala, on Thursday. Microsoft will also integrate this service with other Microsoft products.
According to foreign media reports, Microsoft said in a blog post on Thursday that in the next 12 to 18 months, Microsoft will integrate this application with its team collaboration platform. This is part of Microsoft's larger plan to attract retail, medical and service personnel, and other employees.
Kaizala was launched in 2017 for Indian customers, and the professional "Pro” version subsequently entered the commercial Office 365 subscription service in 28 countries including Brazil, Turkey and Indonesia.
Microsoft also launched the Android and iOS versions of the chat client, but the software is not included in the Office365 subscription.
What is Kaizala?
Kaizala supports mass messaging and video and audio calls, and is like a consumer chat tool like WhatsApp and Facebook Messenger.
In fact, according to a senior analyst at 451 Research, Kaizala is a Microsoft internal project and a corporate alternative to consumer chat tools.
With a focus on the business, Kaizala has the security and management features that consumer-centric tools lack. With Kaizala, data is encrypted at rest and in transit. For example, Kaizala management tools allow administrators to create and manage groups, as well as define group policies. This is important because using consumer applications in the workplace can be a major challenge for large organizations that want to retain control of sensitive data.
Users do not need a Microsoft account to sign up for Kaizala, they can register using a phone number. This “open catalog” approach makes it easier for temporary employees and contractors to access the service.
According to analysts, this also makes it easy for front-line employees and those who don't usually have corporate email or work computers or smartphones to use service services. “It addresses one of the main challenges facing traditional enterprise communications, where services cannot be extended to front-line employees. ”
How Kaizala is compatible with Microsoft Teams
Before launching Kaizala on a larger scale, Microsoft recently updated Teams (Teams is Microsoft's enterprise collaboration and communication tool) to win the favor of frontline employees with a new mobile app feature.
Lori Wright, general manager of Microsoft's workplace collaboration department, said that Kaizala differs from the Teams mobile app in many ways, and it is more targeted at temporary employees and contractors.
“Kaizala is a complement to Teams,” she said. She explained that Teams is a good fit for employees with Microsoft accounts. “ For more temporary employees, you don't want to introduce and exit the company hierarchy and directory, you can use Kaizala. ”
Wright cited an example of a ski resort —— the turnover rate of such companies is usually as high as 50%. Employees who have long been responsible for resort management are suitable for Teams tools. However, there will also be many short-term workers joining a single season service that lasts for weeks or months. This is the value of Kaizala.
“Kaizala is great for these types of employees: you can quickly enter your phone number, you can communicate with others, and then, when the end of winter or summer, this information will remain in the organization. ”
Wright also said that there are already many examples of companies using Teams and Kaizala, including several airlines. In these cases, Teams are used for day-to-day management, while Kaizala is used by service personnel to bring food to the plane.
Microsoft said in its blog post that it will introduce the Kaizala feature as an "integrated product" to the Microsoft team, a process that will be completed in 12 to 18 months. More details on the integration roadmap will be announced later this quarter.