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Apple AirPods took 60% of the wireless earplug market in the Christmas shopping season last year.

via:cnBeta.COM     time:2019/3/30 1:02:30     readed:185

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In terms of regional markets, Apple's weaknesses include China and Europe. In fact, Jabra beat Apple by 14% in Europe, thanks to the arrival of new brands such as Arbily, HolyHigh and Vigoshop. Counterpoint said Apple's global performance was frustrated because consumers were waiting for the company's second-generation AirPods, which could opt for wireless charging boxes and use the company's new H1 chip to extend battery life and connection speed. Another factor diluting Apple's share is the performance of small brands like JLAB and Qcy, which are less well known, but attract consumers with reasonable prices and performance.

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