At the spring conference that ended not long ago, Apple launched their biggest game project ever: Apple Arcade. This is a subscription service that allows users to access large game libraries on a monthly basis on iOS, Mac, and Apple TV.
Since app stores and other mobile markets have become the dominant players in free games, while paid games are often widely acclaimed and loved by players, it's actually hard to compete with free games, so even the best paid games, the number of players attracted It is limited. For this reason, Apple has partnered with some paid game developers to launch Apple Arcade, which bundles premium paid games for monthly subscriptions. Players can subscribe to the service and play the full content of any game, without any Advertising and in-app purchases.
Developers are generally cautiously optimistic about Apple Arcade and game subscription services, and Apple continues to focus on delivering quality services that are attractive to game creators. But because there are so many problems surrounding this service, there are also many potential concerns.
The first thing developers worry about is that subscriptions may reduce the sales of a large percentage of paid games, but this can be solved by the App Store itself. Apple Arcade has its own separate tags in the App Store, which means Arcade subscriptions may Become another source of revenue for game developers, not to replace existing game sales systems.
Since redesigning the App Store in 2017, Apple has focused on editing and planning content guidance. This is especially important for small independent developers who are struggling with free games, and a relatively unknown game can quickly become a hot game as long as they are recommended by Apple editors. Apple also seems to be adopting a similar strategy for Apple Arcade games, focusing on beautifully designed games that are often built by more independent and more sustainable developers.
For subscribers, this means that accepting Apple Arcade is enough to enjoy a high-quality experience. This high quality is "unreachable" for most mobile developers. The high threshold of Apple Arcade will inevitably put a lot of inexperienced teams and relatively simple games out of the door.
Another feature of Apple Arcade is that it provides a platform-only game, and Apple claims that the service will offer "more than 100 exclusive new tours," meaning it can't be used on Android. But in the long run, while the App Store accounts for nearly half of the game's revenue, other platforms are also crucial.
Developers view Apple Arcade's attitude closer to a trend. Last week at GDC (Game Developers Conference), Google announced its own Stadia streaming game service, Microsoft's Xbox Live is beginning to cross-platform promotion, and Sony continues With the development of PlayStation Now, even Nintendo has begun to focus on the exclusive service of Switch Online users. It seems inevitable that the game will go to platform subscription, let alone Apple is rich in high-quality mobile game resources.According to the description of the first batch of Apple Arcade co-developers: "We hope to be at the forefront of market development, and believe that the subscription-based model is one of the direction of the game industry." So far, game developers are embracing and actively Ready to move to the new platform.