(Zhang Yutai, General Manager of Smart Home Business Group)
The business group will integrate and optimize the existing products and advantages of MediaTek and Morningstar Semiconductors in the television field, focus on in-depth learning of AI technology, audio-visual technology and loT Internet of Things technology, and provide products and solutions to the market.
Before that, MediaTek and its subsidiary Morningstar Semiconductor Company had a 15-year history of TV chip research and development, covering all types of products such as advanced, intermediate and entry-level products, more than 2 billion sets of shipping records, and providing complete software solutions. When the merger was first proposed six years ago, they had a total market share of nearly 80%, but in recent years this figure has declined.
The newly established smart home business group includes three business directions: TV chips, display chips and timing controllers. Among them, TV chips account for 80% of the business group's revenue, which is the core of the strategic layout of smart home business group.
Zhang Yutai, deputy general manager of Liande Technologies and general manager of household business group, said, "The coming of the era of interconnection of all things will form three platforms: personal mobile terminal, automobile and smart family. Among them, smart TV has been the center of family entertainment in the past, and will gradually develop into the core terminal of linkage smart home. In addition to the advantages accumulated over the past years, the role of TV as the central entrance in the future loT era is another important reason why the new undertakings are based on TV.
According to the forecast of MediaDistribution Section, 8K picture quality, artificial intelligence and platform security after intelligent interconnection will be the three major directions of the future development of television industry.
To this end, MediaDistribution Branch has defined two major TV AI chip product lines: S series chips are suitable for the top flagship models of TV manufacturers, with 8K picture quality experience and strong computing power of GPU and APU; F series chips are highly integrated system single chip, positioning and popularization products, hoping to make the vast majority of TV on the market have the functions of artificial intelligence and voice assistant.
According to Zhang Yutai, 8K single SoC TV chip will be officially released in the second half of this year.
Sohu Science and Technology/Ma Wenyue