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"High salary" bubble piercing: Internet talent's "ice and fire song"

via:博客园     time:2019/3/20 10:35:11     readed:154


Our reporter Tao Li reports from Shanghai

As the industry cycle enters a new stage and the impact of new technologies, it is also normal to adjust the strategic structure and properly slow down the pace of development. After all, only by returning to reason can the industry go further. (Lin Hong)

Guide reading

Earlier this year, in a cafe on Julu Road, Candy, carrying a cup of black tea, complained anxiously to 21st century economic reporters. She is the marketing director of a world's top 500 foreign IT services company, because the company's transformation to software services and cloud computing in the past two years requires a large number of people with Internet experience to join. However, the remuneration of the Internet industry has left these old IT companies far behind.

However, as more and more Internet Co begin to lay off and optimize, the industry bubble will also be punctured.

The same choices made by Yan Xuan include drip trips, Jingdong, 58 cities, and the comments of the beauty troupe. On the main job-hunting social platforms in China, the mentality of some departing employees has changed slowly after one or two months'unemployment. From the initial double salary before job-hopping, but also accepted the new job parity treatment.

Irrational prosperity has not disappeared, and wolves always come back. From the initial hunger for talent and blind pricing, entrepreneurs have gradually become calm. They believe that the winter of capital is both a challenge and an opportunity. Only by piercing the bubble can we return to the real reason.

Embracing change is one of Alibaba's core changes.

On March 12, just over three months after its last round of restructuring, Alibaba made a new round of restructuring: while maintaining the independent development of Taobao and Tianmao brands, it will get through the two consumption scenarios of Taobao and Tianmao, so as to realize the layered operation of consumers and platform businessmen.

It is of great concern that Jiang Fan, president of Taobao, will also serve as president of Tianmao. This means that Alibaba's two core e-commerce businesses will be dominated by the 85-year-old. Unlike Ma Yun and Zhang Yong, Jiang Fan is a typical technocrat. In 2006, after graduating from the Computer Department of Fudan University, he joined Google shortly after entering China, and was once a colleague with Huang E, the founder of Pingduo.

Two young people from the post-80s generation have mastered most of China's e-commerce. And the whole Internet industry, the post-80s and post-90s also become the core of the talent structure of enterprises. Official Alibaba figures reveal that two of the 36 partners of Alibaba Group are post-80s. Among the core managers above senior directors, the post-80s account for 14%, while the post-80s account for 80% of Alibaba's managerial cadres and technical backbone, and the post-90s account for more than 1,400 managers, accounting for 5% of the total managers.

Even though these young people do not hold high positions in BAT, they can still get two or three times higher salaries after they leave. It is understood that in the past three years, even the operators of Alibaba P6 positions, after being dug into an e-commerce platform by headhunters, their annual income can also rise to more than 600,000.

However, it is likely that this will not happen again.

Increase or decrease

In 2019, Internet companies are cutting more jobs. Recently, because of the setback in the listing of Shanghai Education, the news of a large number of layoffs came out, and thousands of employees were laid off. According to reports, the company's total number of employees reached 2,400 at the peak before the Spring Festival, but as of March 6, the number had become more than 1,700.

Correspondingly, the company suffered losses in successive years. According to its prospectus, Shanghai has lost 2.102 billion yuan since 2015, while its revenue in the first eight months of 2018 was 436 million yuan, an increase of only 27.15% over the same period last year.

From the external environment, the short-term profit of education in Shanghai and Jiangsu is also difficult to achieve, and the loss of online education has become the norm. According to public data, 51Talk's net losses from 2015 to 2017 were 327 million yuan, 515 million yuan and 581 million yuan respectively, while Suntech's net losses from education were 318 million yuan, 254 million yuan and 919 million yuan respectively.

In the cold winter, companies continue to join the ranks of layoffs, but there are also companies against the trend to recruit people.

Suning Group said that in 2019, it will further expand the scale of employment and plan to add more than 80,000 people. The company announced that it would cut 15% of its workforce, involving more than 2,000 employees. It also announced that it would continue to recruit 2,500 people this year.

On March 19, an insider of the trip told economic reporters in the 21st century that Droplet had to adjust its transformation due to the tremendous pressure of security and policy compliance. It was necessary for Droplet to devote all its efforts to safety and compliance, and the personnel structure should be adjusted accordingly.

Still awaiting rational return

Internet practitioners who used to enjoy the scenery are now more willing to stay dormant. According to the recruitment data of Zhilian, the demand for recruitment in the Internet and e-commerce industries fell by 23% in the fourth quarter of 2018 compared with the same period last year. In the third quarter of 2018, the number of recruiters declined year-on-year and ring-on-ring for the first time in nearly eight years.

Some emerging start-ups, as well as developing companies with less popularity than BAT, have also begun to take precautions and rationally choose teams and expansion plans.

The Internet is still an emerging product in the Chinese market, and its ups and downs are also natural laws. Especially around 2013 and 2014, the upsurge of millions of entrepreneurship has spawned tens of thousands of innovative Internet enterprises. With the promotion of capital market, the whole industry grows very fast. In this process, it may affect the progress or stability of the organizational structure.

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