In recent years, data analysts have changed from a common choice to a promising career. However, because university curricula often lag behind rapidly changing business scenarios, the need to apply quantitative skills to business decision-making has exceeded the market supply.
CareerTuA New York-based startup founded by Xu Ruiwan, a former Amazon marketing manager, aims to fill the talent gap. The company can be seen as a modecademy in areas such as digital marketing, data analysis and product design, which need to discover patterns from massive data to improve business efficiency. The six-year-old company is now profitable and runs a thriving community with 160,000 users and 500 recruiting partners to help students find jobs at Amazon, Google and Alibaba. Such achievements also helped the company join the Y Combinator's latest phase of the accelerator project, and received an investment of $150,000.
The job pays well. She is eager to share her experience with people like her, Chinese workers and students who want to work in data-related fields in the United States. She started blogging and eventually developed into an online school. Career maps offer many free courses, as well as some high-level content for a fee. The company has 6,000 active payers, with revenue of about $500,000 last year. Virtual schools are continuing to flourish. Many students later became mentors to help other Chinese pursue the American Dream.
For international students, finding a job in the United States is a very difficult task. They must persuade employers to invest time and money in obtaining work visas for them. However, when recruiting data-related personnel, the issue of visas becomes less important.
Chinese Enterprises in the United States
Although most of its users live in the United States, the business is largely built on the Wechat platform. Job Map insists on content marketing, customer acquisition and training on Wechat. This demonstrates the stickiness of Weixin's super application and how overseas Chinese have helped it expand its global influence.
Xu Ruiwan noticed that there were more and more inquiries from China, so it would be more meaningful to keep the job map in Weixin ecology. In 2018, only 5% of its users lived in China, many of whom were exporters of Amazon Platform. By early 2019, the proportion had soared to 12%.
Xu Ruiwan believes that two forces have played a role. First, Chinese exporters will leave the Amazon platform and build independent e-commerce websites. This is partly due to Shopify in 2018.March into China。 New channels provide businesses with more control over brand, profits and customer insights. On the other hand, if you want to break up with Amazon, Chinese sellers need to be smarter when dealing with foreign consumers, which is what the company is proud of.
China's big technology companies are increasingly trying to expand overseas. Byte bouncing is the most radical company in this area in recent years, acquiring a number of media start-ups around the world, including Muscle.ly, which later merged with the overseas version of Tremble. In fact, some graduates of job maps have begun to use the overseas version of tremolo. With the growing interest of Chinese people, Xu Ruiwan has set up his first Chinese office in Chengdu, his hometown.
Just as foreign companies need a crash course on Wechat before entering China, Chinese companies entering the global market must be familiar with the marketing mechanisms of Facebook and Google.