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Amazon buys router maker Eero to patch up smart home distribution network boards

via:雷锋网     time:2019/3/13 19:33:00     readed:304

The most popular eero, finally became the Amazon territory

Eero was founded in San Francisco in 2014. Its main product is home WiFi router. It is different from the existing home routers. It uses mesh networking mode to effectively solve the problem of weak wall-crossing ability and network dead corner in home WiFi network coverage.

Founded by Nick Weaver, Nate Hardison, Amos Stvich and others, Eero even found Fred Bould, who had led the design of Google Nest thermostat, GoPro Hero3 motion camera and Roku set-top box, to preside over industrial design, and released the first Mesh WiFi system as early as 2016.

At present, the main hardware products of Eero include two "plug and play" WiFi routers, Eero and Eero beacon. Among them, Eero is the main control hardware and a three-band router. According to official data, a single hardware can achieve network coverage of about 140(1500 square feet). As the extended hardware of eero, Eero beacon can be inserted into the sockets of bedrooms, corridors and kitchens. Through mesh networking, each Eero beacon can extend coverage of 90(1000 square feet). Wai.

In addition, in terms of software, Eero can provide users with security services such as advertisement interception, VPN protection (payment service) through Eero Plus.

According to previous CrunchBase information, after getting $5 million in seed round financing in 2015, we received $35 million in A round financing, $50 million in B round financing, and unpublished specific amount of C round financing. By May 2016, eero's total financing had reached $90 million, with a valuation of $278 million. In addition, Eero has a yearly revenue of $5 million, which is considerable.

Despite its seemingly promising future, Eero is inevitably acquired by giant companies.

On March 11, 2019, according to foreign media wire, Amazon Hardware Director Dave Limp mentioned in an official press release that he would acquire eero.

It is worth noting that Ero's direct competitor is Google WiFi, which bought Nest, a smart home manufacturer, for a large sum of money ($3.2 billion) in 2014, and used its own Google WiFi, Google Home, Google Assistant and Nest to lay out the smart home ecosystem and seize the smart home market. Although Nest has been unmatched by other internal teams since then, it still has some advantages in terms of technical architecture.

Looking at the growth of its old rivals, Amazon has also launched its own smart home layout, the acquisition of Eero is also seen by some industry as likely to gain an advantage in the relevant competition.

Amazon's Smart Home Chess Board

Eero is not the first time that Amazon has fallen into the smart home business. there have been many layout and acquisition cases before.

Since Amazon released its first smart speaker Echo in 2014, its hardware products have gradually covered smart hardware with voice as its main function, such as TV set-top boxes. At the same time, Amazon will also open its own smart voice assistant Alexa and related functions to third-party users and users.DevelopmentThe eco-map of smart home is developed around Alexa.

According to data released by Amazon at the end of 2018, Echo shipped tens of millions of units in 2018, Alexa Skills Platform has more than 70,000 skills, and now has access to 2,800 third-party smart devices of 4,500 brands.

In addition, in terms of acquisitions, Amazon has also made frequent moves in the smart home sector in recent years. Among them, the acquisitions that have attracted considerable attention include:

  • In January 2015, Annapurna Labs, an Israeli manufacturer of low-power microprocessor chips, was acquired to support home gateways, WiFi routers and network storage devices.

  • In December 2017, Amazon acquired Blink, a wireless camera startup.

  • In February 2018, Amazon bought Ring, a smart doorbell startup, for $1.1 billion.

After the acquisition of eero, we can connect all kinds of applications and scenarios in series to make up for the short board of gateway in the smart home ecosystem built around Alexa.

Will privacy be a problem?

In view of this acquisition, foreign media are more concerned about privacy issues.

Dave Limp, Amazon's head of hardware, told foreign media wire in a telephone interview that after the acquisition, Eero will operate independently as Ring and Blink.

Limp, co-founder and CEO of eero, also said that eero's privacy policy would continue to apply and that there were no plans to change it. In response to previous concerns about whether Amazon will use the data collected by the Eero device, Limp said that Eero does not collect data on how users use the device, but only on the Internet connection devices they use at home, which Amazon already has a good grasp of, so the data is not so useful for Amazon.

When it comes to intelligent (networked) hardware companies being acquired or cooperating with technology giants such as Google, Amazon and Facebook, data applications and privacy security issues will be involved. However, in terms of the official presentation and overall ecological layout, Amazon is more concerned about the networking capabilities of Eero and the integrated application capabilities after integration into Alexa's ecosystem.

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