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Sandberg: Jewish Roses after Facebook Crisis in the Social Empire

via:博客园     time:2019/3/11 16:35:14     readed:231


Wen/Cheng Tianyi

Source: ID: Luanbooks

How should the second-in-command of the social Empire deal with the huge public relations crisis?

The past year has been a troublesome one for Facebook, which has experienced a PR crisis every 12 days. In April, the focus was CEO Zuckerberg, who completed a congressional hearing explaining Facebook's privacy and data policies to various media.

This paper aims to explore the question: What did Sandberg do in 2018? What is the attitude of all parties towards her? What are the critical crises inside and outside the company? And, four months later, Facebook and its COO are actively admitting their mistakes. How has Sandberg's situation changed after trying to correct them?

Sandberg keywords:

Feminism, senior executives of technology companies

Feminism throughout Sandberg's career

Becoming an executive of a technology company to take Sandberg Lean In one step



Facebook is in crisis and Sandberg is losing his shine


Former Facebook Chief Security Officer explains where the evil of the Internet comes from

Bloomberg and the Associated Press are asking what Sandberg can change, but Zuckerberg has become her umbrella, the board can not fire Zuckerberg, Sandberg can not be out.

Condoning and concealing in data leaks, security scandals and black public relations




Anti-Muslim Trends in Trump


Cook attacked Facebook after his March 28, 2018 press conference


Sandberg Twitter denied hiring a PR company on November 15

I asked our team to look into the work Definers did for us and to double-check what had crossed my desk. Some of their work was incorporated into materials presented to me and I received a small number of emails where Definers was referenced.

Sandberg finally admitted

Outside Views: Exit Workers, Media and Critics Bombarded


Corporate Support: Supported by Zuckerberg, Board of Directors and Senior Employees



Sandberg embarks on the journey of image restoration

In the field of security and public relations, Sandberg lost successively in 2018. She was not eventually ousted from the COO position, and was active on the European stage in the first three months of 2019, frequently speaking to Facebook at meetings in Munich, Dublin and Davos. Within Facebook, the protagonists in the media coverage of the 2017 scandal left their jobs, adding new executives while Sandberg began to directly supervise the businesses involved in the scandal.

Sandberg made speeches on atonement at conferences



Sandberg's business executives involved in the scandal have left their jobs

One month before Schrager left, Facebook had just completed a massive restructuring, and Schrager's team had been restructured. His vice president of communications, Maroni, is no longer responsible for all Facebook communications, but only for products. Other communications have been transferred to Rachel Whetstone (former Uber communications director).


Women still respect Sandberg. She's not superman.

Sandberg is finding a breakthrough in Europe

The second-in-command of the social Empire escaped from last November's public relations crisis by mistaken recognition, but Facebook, as a social empire, still has many problems to solve.

Reference resources:

Relevant Special Report on Recode

Silicon Star: Double Facebook

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