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How should the second-in-command of the social Empire deal with the huge public relations crisis?
The past year has been a troublesome one for Facebook, which has experienced a PR crisis every 12 days. In April, the focus was CEO Zuckerberg, who completed a congressional hearing explaining Facebook's privacy and data policies to various media.
This paper aims to explore the question: What did Sandberg do in 2018? What is the attitude of all parties towards her? What are the critical crises inside and outside the company? And, four months later, Facebook and its COO are actively admitting their mistakes. How has Sandberg's situation changed after trying to correct them?
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Bloomberg and the Associated Press are asking what Sandberg can change, but Zuckerberg has become her umbrella, the board can not fire Zuckerberg, Sandberg can not be out.
Condoning and concealing in data leaks, security scandals and black public relations
Anti-Muslim Trends in Trump
Cook attacked Facebook after his March 28, 2018 press conference
Sandberg Twitter denied hiring a PR company on November 15
I asked our team to look into the work Definers did for us and to double-check what had crossed my desk. Some of their work was incorporated into materials presented to me and I received a small number of emails where Definers was referenced.
Sandberg finally admitted
Outside Views: Exit Workers, Media and Critics Bombarded
Corporate Support: Supported by Zuckerberg, Board of Directors and Senior Employees
Sandberg embarks on the journey of image restoration
In the field of security and public relations, Sandberg lost successively in 2018. She was not eventually ousted from the COO position, and was active on the European stage in the first three months of 2019, frequently speaking to Facebook at meetings in Munich, Dublin and Davos. Within Facebook, the protagonists in the media coverage of the 2017 scandal left their jobs, adding new executives while Sandberg began to directly supervise the businesses involved in the scandal.
Sandberg made speeches on atonement at conferences
Sandberg's business executives involved in the scandal have left their jobs
One month before Schrager left, Facebook had just completed a massive restructuring, and Schrager's team had been restructured. His vice president of communications, Maroni, is no longer responsible for all Facebook communications, but only for products. Other communications have been transferred to Rachel Whetstone (former Uber communications director).
Women still respect Sandberg. She's not superman.
Sandberg is finding a breakthrough in Europe
The second-in-command of the social Empire escaped from last November's public relations crisis by mistaken recognition, but Facebook, as a social empire, still has many problems to solve.
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