Photo Source of a Store in Tesla Shanghai: Every photo taken by journalist Zhang Yun
Recently, various kinds of news about Tesla continue, from the sharp price reduction of the whole series of cars to the announcement of the gradual closure of experience stores, each of which affects the nerves of the owners and prospective owners of China's Sla.
On March 1, Tesla announced that it would close a large number of offline stores worldwide and turn to online sales in an all-round way to save costs. On the same day, Tesla China's official website lowered the price of the full range of models again. In addition, Tesla has launched a basic version of Model 3 for $35,000, which will be released on March 14 and will sell for about 10% more than Model 3.
The unexpected price reduction has caused dissatisfaction among old car owners in some parts of Changsha, Shenzhen and other cities. On March 8, the Daily Economic News reporters went to Tesla's experience stores in Shanghai and Chengdu for the latest information on price reduction, closure of stores and sales commission.
The scale and extent of price reduction in China's market are unprecedented
At present, Shanghai has 6 Tesla experiential shops, which are located in Jinqiao, Hongqiao, Tai Koo Hui, Xintiandi, Jiali city and Hong Kong Hui. Among them, Jinqiao store and Hongqiao store have vehicle delivery function. Reporters from the experience shop outside the parking lot to see that most of the vehicles that have not yet been delivered are Model 3 models.
At the end of this year, the basic model 3, which will sell for $35,000, will be put into production at Shanghai Port-vicinity Factory. At present, the model 3 available for delivery in China Experience Store is a long-range version with a minimum price of 407,000 yuan.
Photo Source of Chengdu Exhibition Shop in Tesla: Photographed by Reporter Xie Hongchen
On the same day, another reporter from Daily Economic News went to Taiguri store in Chengdu, Tesla to consult relevant information. Reporters noted that there were more customers consulting Model 3 in the store that day, and whether to lift a car immediately became a concern of many consumers. According to the above-mentioned clerks, after tax, the total price of the model 3 is about 450,000 yuan. The existing vehicles are in Tianjin Port, and the freight from Tianjin to Chengdu is borne by Tesla.
Tesla car price reduction list Photo Source: Tesla salespeople provide
The order page has been connected to Alipay.
Not only is the price of products fluctuating, but also whether Tesla's stores in China will gradually close has become the focus of attention.
Another salesperson told Daily Economic News that North America and Europe are mainly considering closing down their stores, but China will not do so for the time being. He explained that Musk had previously issued a future goal of turning offline sales into online sales, because many states in North America do not allow direct car sales, but Tesla does not have 4S stores, they are all direct stores, so they are forced to close some, but even after-sales centers are always there.
Some sources also said that some stores would be adjusted, but the reporter could not confirm from the relevant stores. Daily economic news reporter found that Tesla China official website subscription page has access to Alipay. It is reported that the follow-up Alipay APP will also open the payment port for Tesla.
To further reduce operating and employee costs, media reports said on March 7 that Tesla would cancel all front-line sales commissions in China from the second quarter, retaining only the base salary, but retaining the possibility of subsequent recovery of some commissions.
As for the cancellation of sales commission, the staff of Taiguri store in Chengdu, Tesla, said that it is currently spread on the Internet, but they did not receive formal notification.