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What is the intention of suing the company?

via:博客园     time:2019/3/7 12:31:53     readed:95

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Tencent "First Line" Ji Zhenyu from Silicon Valley on March 6

False accounts, brushing praises, and adding powder have long been commonplace in the online social world. There are not many effective means to deal with these operators, but in recent days, social giant Facebook has sued four Chinese companies and three related companies. The person in charge of the operation pointed out that they were selling fake accounts on Facebook and Instagram, brushing praises and fans, infringing on Facebook's trademark rights, and squatting on their websites using domain names with Facebook names.

According to the 22-page indictment, the defendants were 9 XIU NETWORK TECHNOLOGY CO., 9XIU FEISHU SCIENCE AND TECHNOLOGY COMPANY, 9 The three officers of the 9 XIUFEI BOOK TECHNOLOGY CO and the defendant's home network technology company (HOME NETWORK TECHNOLOGY CO.) were Wei Gao, Zhaochun Liu and Zhaoping Liu.

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The indictment, filed on March 1, 2019, said that since 2017, the four companies and three people have operated a series of websites for the sale of fake accounts on Facebook and Instagram platforms. In addition to these two platforms, the user service agreement on Facebook and Instagram platforms provides false accounts on Google, Twitter, Apple, Amazon, LinkedIn and other online service delivery platforms.

While promoting the sale of these services, the sites also use Facebook and Instagram trademarks and similar domain names that are confusing, in violation of the Anti-Domains Consumer Protection Act, which also claim to be “Facebook” in China. Strategic partners & rdquo;, and the account sold will not be detected, disabled or suspended.

Based on the above facts, Facebook has proposed that the court should make the following judgments: First, it is determined that the defendant has infringed on Facebook's trademark rights, and second, the court issued a permanent ban on trademarks and violations of Facebook and Instagram users' agreements on the above companies and their representatives and employees. Established false accounts, sales related services, etc.

In addition, Facebook requires all the profits obtained by the defendant in the above-mentioned behavior, and receives 100,000 US dollars of compensation from the infringing domain name established by each defendant. Facebook also requires full payment for the cost of correcting related advertisements. Compensation.

Facebook this time, "on the line", the behavior of the fake account on the platform is more to show the attitude, and in the past two years, Facebook has one of the specific measures to improve the image of the platform.

Since the scandal of a large number of user privacy data leaks on the Facebook platform caused by the Cambridge analysis incident last year, the long-standing problems on the Facebook platform have become more and more acute. In addition to the weak user privacy protection, the fake accounts on the Facebook platform are rampant. It’s not uncommon to brush and brush, and Facebook has begun to focus on rectifying related issues.

The indictment shows that Facebook and Instagram have banned 2.1 billion fake accounts on the platform from January to September last year, and Facebook Vice President and Deputy General Counsel Paul Grewal also said that Facebook Millions of fake accounts are disabled every day.

This unprecedented strength shows the determination of the Facebook remediation platform on the one hand, and the astonishing number of billions of fake accounts on the other hand, which also highlights the seriousness of the problem.

The indictment did not detail the number of fake accounts in the four Chinese companies in the Facebook lawsuit, but it is not difficult to imagine a huge number.

In a statement, Facebook clarified the intent of the lawsuit. Facebook hopes that through this lawsuit, it is emphasized that such similar fraud is not tolerated on the platform. Facebook is protecting the platform through tougher means. Fairness.

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