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Microsoft is gone forever on the road to To B.

via:博客园     time:2019/3/3 21:32:12     readed:237

On March 2, 2019, Microsoft announced on the Microsoft Band Support page that the company will close the Microsoft Health Dashboard site on May 31, 2019, while Microsoft will remove the existing Microsoft Store, Google Play, and Apple. Microsoft Band app for app stores such as the App Store.

This means that Microsoft has officially announced the death of all related services of the Microsoft Band.

A short-lived Microsoft hardware product

Lei Feng.com understands that Microsoft Band is a wearable device launched by Microsoft on October 29, 2014. It can also be said to be a brand new product line. Not long ago, Apple just released the Apple Watch, and the entire industry is wearable. The future of equipment is still full of hope.

At the beginning of Microsoft's positioning, Microsoft Band is an integrated health device with 10 sensors including optical heart rate detector, three-axis accelerator, GPS, skin temperature detector, alarm clock, calendar, and SMS. , phone and other functions.


In related services, Microsoft also developed an app called Microsoft Health, which is online at the same time in mobile operating systems such as Windows Phone 8.1, Android 4.3+, iOS 7.1+, and this app is via Bluetooth. It can be connected to the Microsoft Band, and after the user's health data is uploaded, it can be seen on the mobile app.

The Microsoft Band is not a product with no shortcomings, but it has unexpectedly received a welcome. At the beginning of the sale, the $199 product was only available in the Microsoft Store online store, and it was sold out on the first day of the sale; it was out of stock throughout the 2014 holiday shopping season. Later, in March 2015, the production capacity of this product was followed, and later extended to Amazon, Best Buy and other channels — — and its market has also expanded to the United Kingdom.

On October 6, 2015, Microsoft released the Microsoft Band 2, which sold for $250 and was launched directly in the US, UK and Canada, and later expanded to Australia. Compared to the first generation, Microsoft Band 2 is more functional, but still not perfect.


However, Microsoft Band 2 did not wait for its successor. By October 2016, Microsoft's online store removed the existence of Microsoft Band 2, while Best Buy stopped selling, and Amazon also cleaned up its inventory. Although Microsoft officials have previously issued a statement, "will insist on customer support and exploration of wearable devices", but in fact Microsoft has also deleted the software development kit of Microsoft Band; not only that, according to foreign media reports Microsoft no longer has plans to release Microsoft Band 3 and has disbanded the relevant R&D team.

The foreign media The Verge directly said: The Microsoft Band is dead.

Microsoft's last role

In terms of hardware, Microsoft Band is indeed dead, but as its cloud service carrier, Microsoft Health has always maintained the service support for users, and the Microsoft Band APP used to connect is also in Microsoft's own mobile app store and iOS & The Android platform continues to be available for download.

So far, this support has been going on for more than two years.

Of course, from a strategic perspective, Microsoft has already given up the Microsoft Band, and the related services and maintenance work obviously requires a certain cost. In this case, it is understandable that Microsoft chose to shut down the Microsoft Health service after more than two years.


However, even after the announcement of the closure has been released, Microsoft still gives a follow-up solution on the official website:

  • A data export tool has been developed. Users can export data by May 31, 2019.

  • It is announced that all data will be deleted on May 31, 2019. Give a tutorial that tells the user how to delete personally relevant data on the phone APP and Microsoft Band.

  • Users can still use the Microsoft Band device for some local work, such as detecting daily health information, recording exercise data and sleep data, and setting alarms; however, the cloud and mobile APP services will not be available.

  • If users have a Microsoft Band that is still under warranty, or actively use Microsoft Band from December 1, 2018 to March 1, 2019 and upload data to Microsoft Health Dashboard, these users will have access to Microsoft. Refunds, where Band 1 refunds $79.99 and Band 2 refunds $175. These refunds must be requested by August 30, 2019.

Judging from the above content, Lei Feng.com believes that the solution given by Microsoft can be said to be very responsible. In the evaluation of foreign media users, some netizens expressed their understanding and praise for Microsoft's after-care practices. Of course, there are also Microsoft's loyal fans who believe that Microsoft should not abandon users on the product again and again, for example, a name called mitchbomcanhao. Netizens said that their purchase of Windows Phone, Windows RT, Groove Music, Kinect and other services have been abandoned by Microsoft, which is quite resentful.

However, from the overall strategy of Microsoft, completely eliminating the tail of the Microsoft Band is one thing that it has to do, but it is only a matter of time. In fact, because in the past few years, Microsoft has stepped down the related business for the average consumer, but more and more focused on productivity tools and industry-oriented technology empowerment — — even Hololens, Microsoft It has also changed its product attributes in the second generation to make it more like a To B product.

In other words, Microsoft is gone forever on the road to To B.

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