According to Bloomberg News, due to poor performance, Activision Blizzard plans to announce layoffs of hundreds of people next Tuesday, and people familiar with the matter disclosed that this is part of the company's internal restructuring plan to focus on functions and improve profits.
Activision Blizzard admitted in the November conference call that the number of players in Hearthstone and Watchman Pioneer encountered bottlenecks and was basically flat or down. Due to the unsatisfactory sales performance of "Fate 2", Activision Blizzard and Bungie have already parted ways, which may reduce the former's annual income by $400 million. Some analysts predict that Activision Blizzard's sales this year will drop 2% to 7.28 billion US dollars.
Blizzard’s days in the past six months can be said to be quite sad. Many core developers have left the company one after another. The members of the “Storm Heroes” project team have been transferred, and there is no new work that can satisfy the players. Activision Blizzard's stock in recent months is also "green", which is horrifying, from the peak of 83.28 US dollars gradually slipped to the current 43.41 US dollars, almost the waist stock price so that the entire company is now facing a big dilemma.