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AT&T sued Sprint for misleading "5G E" brand

via:cnBeta.COM     time:2019/2/8 22:33:32     readed:306

Apple will release new hardware to support 5G services, but the service is not expected to be available until 2020. As a result, Sprint has filed an injunction with the court to prohibit AT&T from using 5GE tags in its devices or advertisements, claiming that AT&T misled consumers' understanding of the true 5G and could hurt Sprint's upcoming 5G process.

Sprint commissioned a survey and found that 54% of consumers believe that the "5GE" network is the same or even better than a real 5G network. 43% believe that if they buy an AT&T smartphone today, it will have 5G capabilities, but neither is true.

Now, Sprint hopes to prevent AT&T from damaging the 5G brand, while allowing operators to establish a "legitimate early entry into the 5G network space" model. Like all other network operators, Sprint is working hard to develop a 5G network that was previously said to be available by the end of 2019. A true 5G network will provide users with faster data speeds and lower latency.

related articles:

Virtual Position Marketing: AT&T starts to put 5G E signal icon for 4G mobile phone

T-Mobile Tucao AT&T "quasi 5G" network: change an icon and just a sticker

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