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WeChat New Year's Eve Data Report: The first major force in the red envelope after 90, Beijing Red envelope active leader

via:博客园     time:2019/2/5 23:34:11     readed:395

On February 5th, WeChat officially released the data report, and reviewed the New Year's Eve based on keywords such as mind, blessing, and WeChat red envelope.


On New Year's Eve, 20:00 to 20:59 will be the climax of the New Year's Eve blessing. In the 19:00 to 19:59 before the start of the Spring Festival Gala, it became the peak time for everyone to use the circle of friends and video to dynamically record the New Year's Eve.


In this year's New Year's Eve Red Packet Army, after 90 users became the main force, the number of red packets received and sent to occupy the first place, after 80 and 70 are ranked two or three.


In addition, Beijing, Chongqing, and Chengdu once again ranked among the top three cities that received the most red envelopes, leading the market, followed by Shenzhen and Guangzhou.


In addition to the ordinary red envelopes, WeChat's new year red envelopes, emoticons and custom red envelopes have become a highlight. Among them, the red envelope that can randomly generate different amounts and greetings, accounting for 14.2% of all red envelopes on New Year's Eve, 2.99 (friendship forever), 6.68 (Fuxing Gaozhao), 2.22 (good things double) … … Not big, but the people who made the red envelope also felt a little surprise. 24.2% of the New Year's red envelopes have added emoticons, which add more fun to the red envelopes, and the mind can also be conveyed in a richer way.


The custom red envelope cover has also been particularly popular this year, and everyone has been on the Internet to "drink the red envelope of others". A 31-year-old male user from Beijing opened up to 37 distinctive red envelopes with custom covers in one day, which is “red envelope cover collector”.

This year, users can receive the cover of the WeChat red envelope customized by the company for their employees. At the same time, they use WeChat to pay for their purchases abroad, and they also have the opportunity to get a red envelope cover with local characteristics.

The WeChat team believes that red envelopes should not be just a tool for pure money trading, but rather a way to enhance emotional communication and fun interaction, helping people to better communicate their minds.

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