It is reported that all applications will also support end-to-end encryption, but Facebook has not yet provided a specific timetable for users to communicate with each other. By allowing these messaging applications to communicate across platforms, Facebook undoubtedly wants users to be more engaged and loyal, and to make the merged system a major messaging service. In doing so, the company can also provide advertisers with a higher degree of user involvement and enhance their advertising business when overall business growth slows down. Facebook currently has the largest number of users on social media platforms. By restructuring its assets in this way, the company can compete more directly with Apple IMessage and Google's information services.